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Heritage Tourism and the Historic Preservation Movement Heritage Tourism and the Historic Preservation Movement

Heritage Tourism and the Historic Preservation Movement - PowerPoint Presentation

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Uploaded On 2016-11-15

Heritage Tourism and the Historic Preservation Movement - PPT Presentation

The new world order the present must profit from the past Taxation is a burden to residents who however wish the services that the local jurisdictions provide Tourism is increasingly justified by the extent to which it generates revenue from nonresidents ID: 488890

resources tourism history tourists tourism resources tourists history heritage cultural preservation based attractions economic community revenue visitors personal destinations

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Slide1

Heritage Tourism and the Historic Preservation MovementSlide2

The new world order, the present must profit from the past

Taxation is a burden to residents who, however, wish the services that the local jurisdictions provide. Tourism is increasingly justified by the extent to which it generates revenue from non-residents.

Revenue is generated for destinations. A

destination

is a physical place that has as

attractions

—to resources that can bring tourists to the location.

The opportunity for revenue generation from non-local (visitors) is a product of the transportation revolution.

Water based

Land based

Rail based

Personal or automobile basedSlide3

Tourism Is a Commercial Activity

Businesses enter the tourism sector with hopes of profiting by providing goods and services for the hundreds of millions of people who travel every year

Destinations pursue tourism because of the economic benefits it provides and for the ensuing social benefits that accrue from its generation of wealth.

Only a small fraction of the cost of a tour is spent at what can be called attractions; the rest is spent on transport, accommodation, food, drink, tips, sightseeing, and commissions to the travel trade.

But attractions draw touristsSlide4

Tourism Involves the Consumption of Experiences

Cultural tourism is no different from any other form of tourism in that cultural tourists are interested in consuming experiences.

Why would tourism represent an insidious form of consumption?

Most economic activities enjoy virtual exclusive rights over the use of their resource base.

Tourism resources are typically in the public domain or are intrinsically linked to the social fabric of the host community

The greatest challenge is accommodating both the needs of the tourism industry and the ideals of cultural heritage management. Slide5

Tourism Is Entertainment

The basis for tourism is entertainment.

The tourism product must be manipulated and packaged in such a way that it can be consumed easily by the public.

Only a small number of tourists are really seek a deep learning experience when they travel.

1. Tourists accept entertainment or commodified experiences as being a manifestation of the modern consumerist lifestyle.

2. Tourism becomes an end in itself and not a means to some loftier goal.Slide6

Tourism Is a Demand-Driven Activity That Is Difficult to Control

The

history of spontaneous development and the resultant social and environmental costs associated with it attest to the challenges faced by any destination that seeks to promote tourism.

Tourism is fundamentally a demand-driven activity that is influenced more by market forces (tourists and the industry that seeks to satisfy

tourists’ desires)

tourism markets are dynamic, erratic, nonlinear, and are noted for their great volatility. If the driving force behind tourism functions in a chaotic manner, then the entire system will be driven by the principles of chaos.

Tourism, tourists, and the tourism industry behave in a manner similar to a bottom-up, self-organizing, living ecosystem that cannot be controlled using traditional Newtonian supply systems.Slide7

What is needed for Tourism to begin in a region?

1. Explorer – knowledge of place to explore

2

. Elite Tourism – knowledge of experience

3

. Incipient Mass – advertising of means and methods

4

. Mass Tourism – advertising of organized toursSlide8

What resources are promoted?

Ethnic tourism – quaint and exotic

Cowboys

Mormons

Cultural

tourism – picturesque, vanishing lifestyles of pre-industrial people

Native peoples

CajunSlide9

What Resoures

Historical tourism - glories of the past

Shrines

Ghost Towns, mining

Spanish MissionsSlide10

What is promoted as experience

Native peoples

Exotic cultures

Lifeways

of the past

Artifacts and imaginationSlide11

The engine of

automobile tourism

Personal

renewal

through recreation

Education

Collect objects

Increase our personal narratives

Spending goalsSlide12

Heritage Tourism: Grassroots Effort

Heritage Tourism as a preservation strategy

Economic benefits

National Trust (partnering with American Express)

How to succeed in Heritage Tourism

, 1993

Focus

on Authenticity and quality

Preserve

and Protect resources

Make

sites come alive

Find

the fit between your community and tourism

CollaborateSlide13

the dark side

Push back to tourism

Commodification

of History

Need for new locations (“Turning Up the Stage Lights”)

Regional

Approaches, themed regional attractions

The New MillenniumSlide14

Commodification of History

Developments

use history to sell houses

Naming

patterns: Confederate Ridge

Theming

of

destinations: Is Fredericksburg a colonial town, or a Civil War Battlefield?Slide15
Slide16

The post card homeSlide17

Attractions

To lure visitors to your community or region, look at all the existing resources you have to offer

Historical & Archaeological Resources

Cultural resources

Natural resourcesSlide18

And the winner is?

Increased traffic congestion

Litter

Fewer parking places

rising rents in prime locations

Over development

Commodification

of history by economic interests Slide19

Preservation Discourse MatrixSlide20

Dimensions of valueSlide21

Relationships among types of PreservationSlide22

Five Principles of Heritage Tourism

Focus on authenticity and quality

Preserve and protect resources

Make sites come alive

Find the fit between your community and tourism

CollaborateSlide23

New values of Preservation

Unappreciated aspects of our history

Technology

Native American

Regional

approaches

Amish in IndianaSlide24

Tragedy of the Commons

Lack of return to historic resources from tourist revenue

Federal funds cycled to development costs of tourism infrastructure

Little or no mechanism for funds returning to historic resources

Innovations seek to minimize defects of heritage—remove visitors from the inconvenience of objects of the past.Slide25

The New Millenium

Honoring the Past, Imaging the future

Saving and sharing what is valuable.