The new world order the present must profit from the past Taxation is a burden to residents who however wish the services that the local jurisdictions provide Tourism is increasingly justified by the extent to which it generates revenue from nonresidents ID: 488890
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Slide1
Heritage Tourism and the Historic Preservation MovementSlide2
The new world order, the present must profit from the past
Taxation is a burden to residents who, however, wish the services that the local jurisdictions provide. Tourism is increasingly justified by the extent to which it generates revenue from non-residents.
Revenue is generated for destinations. A
destination
is a physical place that has as
attractions
—to resources that can bring tourists to the location.
The opportunity for revenue generation from non-local (visitors) is a product of the transportation revolution.
Water based
Land based
Rail based
Personal or automobile basedSlide3
Tourism Is a Commercial Activity
Businesses enter the tourism sector with hopes of profiting by providing goods and services for the hundreds of millions of people who travel every year
Destinations pursue tourism because of the economic benefits it provides and for the ensuing social benefits that accrue from its generation of wealth.
Only a small fraction of the cost of a tour is spent at what can be called attractions; the rest is spent on transport, accommodation, food, drink, tips, sightseeing, and commissions to the travel trade.
But attractions draw touristsSlide4
Tourism Involves the Consumption of Experiences
Cultural tourism is no different from any other form of tourism in that cultural tourists are interested in consuming experiences.
Why would tourism represent an insidious form of consumption?
Most economic activities enjoy virtual exclusive rights over the use of their resource base.
Tourism resources are typically in the public domain or are intrinsically linked to the social fabric of the host community
The greatest challenge is accommodating both the needs of the tourism industry and the ideals of cultural heritage management. Slide5
Tourism Is Entertainment
The basis for tourism is entertainment.
The tourism product must be manipulated and packaged in such a way that it can be consumed easily by the public.
Only a small number of tourists are really seek a deep learning experience when they travel.
1. Tourists accept entertainment or commodified experiences as being a manifestation of the modern consumerist lifestyle.
2. Tourism becomes an end in itself and not a means to some loftier goal.Slide6
Tourism Is a Demand-Driven Activity That Is Difficult to Control
The
history of spontaneous development and the resultant social and environmental costs associated with it attest to the challenges faced by any destination that seeks to promote tourism.
Tourism is fundamentally a demand-driven activity that is influenced more by market forces (tourists and the industry that seeks to satisfy
tourists’ desires)
tourism markets are dynamic, erratic, nonlinear, and are noted for their great volatility. If the driving force behind tourism functions in a chaotic manner, then the entire system will be driven by the principles of chaos.
Tourism, tourists, and the tourism industry behave in a manner similar to a bottom-up, self-organizing, living ecosystem that cannot be controlled using traditional Newtonian supply systems.Slide7
What is needed for Tourism to begin in a region?
1. Explorer – knowledge of place to explore
2
. Elite Tourism – knowledge of experience
3
. Incipient Mass – advertising of means and methods
4
. Mass Tourism – advertising of organized toursSlide8
What resources are promoted?
Ethnic tourism – quaint and exotic
Cowboys
Mormons
Cultural
tourism – picturesque, vanishing lifestyles of pre-industrial people
Native peoples
CajunSlide9
What Resoures
Historical tourism - glories of the past
Shrines
Ghost Towns, mining
Spanish MissionsSlide10
What is promoted as experience
Native peoples
Exotic cultures
Lifeways
of the past
Artifacts and imaginationSlide11
The engine of
automobile tourism
Personal
renewal
through recreation
Education
Collect objects
Increase our personal narratives
Spending goalsSlide12
Heritage Tourism: Grassroots Effort
Heritage Tourism as a preservation strategy
Economic benefits
National Trust (partnering with American Express)
How to succeed in Heritage Tourism
, 1993
Focus
on Authenticity and quality
Preserve
and Protect resources
Make
sites come alive
Find
the fit between your community and tourism
CollaborateSlide13
the dark side
Push back to tourism
Commodification
of History
Need for new locations (“Turning Up the Stage Lights”)
Regional
Approaches, themed regional attractions
The New MillenniumSlide14
Commodification of History
Developments
use history to sell houses
Naming
patterns: Confederate Ridge
Theming
of
destinations: Is Fredericksburg a colonial town, or a Civil War Battlefield?Slide15Slide16
The post card homeSlide17
Attractions
To lure visitors to your community or region, look at all the existing resources you have to offer
Historical & Archaeological Resources
Cultural resources
Natural resourcesSlide18
And the winner is?
Increased traffic congestion
Litter
Fewer parking places
rising rents in prime locations
Over development
Commodification
of history by economic interests Slide19
Preservation Discourse MatrixSlide20
Dimensions of valueSlide21
Relationships among types of PreservationSlide22
Five Principles of Heritage Tourism
Focus on authenticity and quality
Preserve and protect resources
Make sites come alive
Find the fit between your community and tourism
CollaborateSlide23
New values of Preservation
Unappreciated aspects of our history
Technology
Native American
Regional
approaches
Amish in IndianaSlide24
Tragedy of the Commons
Lack of return to historic resources from tourist revenue
Federal funds cycled to development costs of tourism infrastructure
Little or no mechanism for funds returning to historic resources
Innovations seek to minimize defects of heritage—remove visitors from the inconvenience of objects of the past.Slide25
The New Millenium
Honoring the Past, Imaging the future
Saving and sharing what is valuable.