Media as a Linkage Institution

Media as a Linkage Institution Media as a Linkage Institution - Start

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Media as a Linkage Institution - Description

Why is media a linkage institution?. Media educates citizens and politicians. For politicians, candidates, and interest groups:. They use media to communicate a message integral to political success. ID: 735028 Download Presentation

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Media as a Linkage Institution




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Slide1

Media as a Linkage Institution

Slide2

Why is media a linkage institution?

Media educates citizens and politiciansFor politicians, candidates, and interest groups:

They use media to communicate a message integral to political successPoliticians want to: gain control of and influence the political agenda

Slide3

Media Events!

Politicians will often hold media events

to communicate an image Typically, a candidate will spend 60-70% of his/her campaign funds on television ads, commercials, print media, etc.Media Event example:

President Barack Obamahttps://www.youtube.com/watch?v=d-QDfEMXAgk

What is President Obama proposing in this video? What is he trying to do/change? ______________________________________________________________________________

Slide4

Types of media

Broadcast media: television programs, more popularly watched and followed

Examples: Nightly News (not with Brian Williams anymore…

womp womp), ABC World News Tonight

, etc.

Print media

: written news articles; these are commonly more popular amongst the more politically informed, activist types

Examples:

The Washington Post, The New York Times, The Washington Times, USA Today

Slide5

The Rise of Cable News

Narrowcasting: viewers can select what information they want and what they do not want (selective attention/”tuning stuff out”) and they would rather watch sitcoms, TV dramas, reality T.V., etc.

As a result, the electorate

is less knowledgeable, more suspicious of politicians, more unaware of everyday political activity, and policymaking/agenda, and simply less politically involved

Slide6

20th Century (and beyond) Changes to Media

Radio, T.V., press conferences, debate, internet (i.e.

youtube debates, individual websites, etc.)In the 1800s, we had

yellow journalism; today, we have investigative journalism

= detective-like reporting methods to unearth scandals and negative interest stories

Today, this makes news more

adversarial

and

watchdog

Slide7

1960s- Present

More negativeMore focused on politician’s

daily behaviors and personality lack of depth in content

SOUND BITES: 10 seconds on average; in the ‘60s, they were 40 seconds

Slide8

Roles of Media

WatchdogScrutinizing the behavior and decisions of public officials

Since the 1970s, there has been a significant rise in the popularity of investigative journalismClips:

http://www.foxnews.com/politics/2014/08/22/pentagon-violated-law-with-bergdahl-prisoner-swap-government-watchdog-says/

http

://

thedailyshow.cc.com/videos/4d109s/investigating-investigative-journalism

http://thecolbertreport.cc.com/videos/44gj25/who-s-watching-the-watchdog----liam-mccormack

Slide9

Roles of Media, Con’t.

Gatekeeper/agenda setterThe media determines what they will print or

ain and in turn, this dramatically affects what the public knows aboutClip:

http://www.huffingtonpost.com/2012/07/06/media-jobs-report-2012-election_n_1654738.html

Slide10

Roles of Media, Con’t.

Scorekeeper/horserace journalism

Media keeps track of where candidates and those in office stand in the polls, especially during an election yearClip:http://www.huffingtonpost.com/2012/11/05/polls-2012_n_2038645.html

http://video.foxnews.com/v/4000389588001/poll-numbers-encouraging-mitt-romney/#

sp=show-clips


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