PPT-Nielsen Consumer 360

Author : yoshiko-marsland | Published Date : 2017-05-01

June 2013 Evolution or Revolution The Impact of Digital on Shoppers and Stores Client introduction Douglas Straton Ecommerce Center of Excellence Unilever Kelly

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Nielsen Consumer 360: Transcript

June 2013 Evolution or Revolution The Impact of Digital on Shoppers and Stores Client introduction Douglas Straton Ecommerce Center of Excellence Unilever Kelly Breitenbecher SVP . Viewer . vs. a TV Viewer. How are they different?. Ondemand. Small but perfectly formed high value viewer. TV . The bulk of the audience, wider demographic profile. Ondemand. Female, higher income, younger, European & Metro. jaquar.com IntroducingWATER HEATERS 1 The Jaquar group has been built on a platform of the highest quality standards and aesthetics, with the intent of creatingworld-class products.It is an approach t - Two opposite directions. To be Somebody (instead of Nobody). Nielsen started out as an awkward, out of place, skinny young androgynous man without any formal education from a lower middle class family in Jutland. The Global, Socially-Conscious Consumer March 2012 Share of Audience. Source: . Nielsen; VOD represents only nets Nielsen reports for . bdcst+cable. ; 3Q15. CHRISTMAS SPEECH. THE MAIN HALL - 15 DECEMBER 2011. RECTOR HOLM-NIELSEN'S . CHRISTMAS SPEECH. CURRENT STATUS, THE 2012 BUDGET AND AU'S FINANCES. STATUS OF ACADEMIC DEVELOPMENT PROCESS INITIATIVES. OPPORTUNITIES AND CHALLENGES IN 2012. Source: Nielsen Video On Demand Report, March 2016,; Nielsen Global VOD Survey 3Q15; North America. INDEX OF A25-54 HHI $100K+ CONSUMER RATINGS VS. A25-54 DEMO RATINGS: . NEW YORK. A25-54 $100K. A25-54 New Car Prospect. AMC. Turn. 190. 386. BRAVO. There Goes The Motherhood. 184. 199. COM. Inside Amy Schumer. MEASUREMENT OF TV IN NZ. TV is measured by NZ’s leading research provider – AGB Nielsen Media Research’s . Peoplemeter. system is the industry currency for Television Audience Measurement (TAM). NIELSEN NATIONAL READERSHIP SURVEY Q2 2014 – Q1 2015 MAGAZINE TOPLINES Q2 2014 – Q1 2015 NOTE: Parenting Magazine will be measured as Bi-Monthly from Q1 15. EMBARGO: Please note that BRICS ISSN0909-0878November2004BRICSRS-04-26Danvy&Nielsen:RefocusinginReductionSemantics 2004,OlivierDanvy&LasseR.Nielsen.BRICS,DepartmentofComputerScienceUniversityofAarhus.Allrightsreserved.Reproduc James . Russo SVP, Global Consumer . Insights. October, 2014. WHAT’S IN STORE. Source: The Conference Board; . Nielsen supplied . data as . of . February 2011. 25. 86. 2002. 2003. 2004. 2005. 2006. right, almost . 7 out of 10 listeners heard the Indianapolis 500 coverage that was carried . on exclusively on our stations! . During . the RACE had a 69 Share of listeners (persons 6+)*!. . *Source: Arbitron June persons 6+ AQH Share 69 (May 24, 2015 Indianapolis 500 race day coverage- 3p-4p WIBC and WIBChd2WFNI).. of the Fuwa, six in 10 claimed to like or like them, while over two in 10 are neutral, and a minority of 15 percent dislike them. (Table 2) Besides their literal meaning of

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