TED TALK How to Deliver a TED Talk Bradley Lands bradleylandscom MrLands According to the US Bureau of Labor Statistics 1 in 9 Americans works in sales Every day more than fifteen million ID: 764255
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TED TALK How to Deliver a TED Talk Bradley Lands bradleylands.com @MrLands
"According to the U.S. Bureau of Labor Statistics, 1 in 9 Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase." Pink, D. H. (2012). To sell is human: the surprising truth about moving others . New York: Riverhead Books.
"But dig deeper and a more startling truth emerges: Yes, 1 in 9 Americans works in sales . But so do the other 8 " ... Pink, D. H. (2012). To sell is human: the surprising truth about moving others . New York: Riverhead Books. and so do YOU !
"All of you are likely spending more time than you realize selling in a broader sense —pitching to colleagues, persuading friends, cajoling [others]. Like it or not, we're all in sales now." Pink, D. H. (2012). To sell is human: the surprising truth about moving others . New York: Riverhead Books.
hook.
"Just remember that the first 10 or 20 seconds of your speech is the peak of your audience's engagement level." "Hook them fast with benefits by giving them an implicit or explicit reason to pay close attention ." Donovan, J. (2012). How to deliver a TED talk: secrets of the world's most inspiring presentations .
Story
Act I
Pitch .
3x
Word.
Believe it or not, but a surprising statement can actually serve as a great pitch!
Why might a question be a useful pitch?
"Pitches that rhyme are more sublime" Pink, D. H. (2012). To sell is human: the surprising truth about moving others. New York: Riverhead Books.
Subject Line useful, curious, specific
#140charactersorless
Once upon a time , ______________ __________. Every day , __________ _______________________________. One day , _______________________ _______________. Because of that, _______________________________. Because of that, _________________ _________________. Until finally , _______________________________. Pixar
Act II
Design
less is MORE image text font color orientation
10: 20: 30 Rule 20: 20 Rule
Rule of Thirds
No Slide Should have more than Seven wordsPer bullet And no more thanSeven bullets per slideThus, totaling 49 words or less 7x7 Rule
Lethargic .
Lethargic.
Psychological Presence
Mindset Can I do this? Practice & Prep
Verbal Delivery
Vocabulary Tone Pace
Physical Delivery
Hands Facial Expressions Eye Contact
People like the number 3 People like Humor than you might think People love to empathize
Act III
Closure
Clearly signal that you are concluding. Remind audience of main idea. Call the audience to action .
"And so we come to the end of our journey today and to the beginning of your future …"
"We are all in the moving business. And the better you are at moving people, the more successful you will be in the 21st century" Pink, D. H. (2012). To sell is human: the surprising truth about moving others . New York: Riverhead Books.
What is going to be your next pitch ? And how are YOU going to sell it?
References Donovan, J. (2012). How to deliver a TED talk: secrets of the world's most inspiring presentations . Pink, D. H. (2012). To sell is human: the surprising truth about moving others. New York: Riverhead Books. *All images are in this presentation are Copyright Free (meaning free to use, share, or modify, even commercially).