PPT-Using social media to reach patients

Romney House Surgery PPG Supporting the practice t o provide safe high quality healthcare for all http romneyhouseppgwordpresscom romneyppg romneyppg cyberbarnorguk Jennifer Skillen PPG Chair . Benefits and Risks of . Social Media in Healthcare. Andy Malinoski. Director of Risk Management. What is Social Media?. Social media is the use of online, web based tools for social networking. . Social networking websites. Chapter Objectives. After reading this chapter you should be able to. :. Describe the major factors used in segmenting target audiences for media planning purposes.. Explain the meaning of reach, frequency, gross rating points, target rating points, effective reach, and other media concepts.. MARK 490 Week 3. Marketing return on investment. Any marketing activity costs money and social media is definitely not “free”. Direct expense. Paid media – . eg. advertising expense. Owned media – . TO ENHANCE FUNDRAISING:. A 2013 CASE STUDY. JEFF ROSE. Director. STACEY JAFFE. Communications Committee Chair. UNDERSTANDING SOCIAL MEDIA FOR MARKETING:. CONTENT:. CONVERSATION:. COMMUNITY:. TRUST:. QUALITY. Dr. . Matthew . Graham-Brown. SpR. Renal Medicine. Editor and Founder . RenalMed. Bit of an introduction. Additionally . Networking and Communication. Networking and Communication. Nephrology related #. Learning the basics and Preparing yourself to successfully Plan and measure your social media platforms. Agenda. Part 1 – Social Media Basics & Tools. Social Media Channels. Social Media for Analysis. and. . ROI Metrics . To Increase B2B Sales. Skip Reardon. Director of Digital Marketing. Here’s . What I’ve Heard So Far Today. During the next 60 seconds…. 2,000,000 searches on. 500,000 “Likes” on. Don Mann is a decorated combat veteran, motivational speaker, athlete and author. . A respected authority on military issues due to his service as a . U.S. Navy SEAL member of Team . SIX and as a CIA operative, he is one of the few SEAL veterans who makes broadcast appearances to discuss this elite fighting force. . Learning the basics and Preparing yourself to successfully Plan and measure your social media platforms. Agenda. Part 1 – Social Media Basics & Tools. Social Media Platforms. Social Media for Analysis. 2 ways to use. social media in your. interactive media plan:. Unpaid, ‘free’. Paid – buying actual ads on social. media sites. Success in Unpaid Social Media. Know when and how to find your audience. PACSW – Using Social Media to Advance Your UC Career LinkedIn, Twitter and Facebook July 13, 2010 Purpose, Process, Pay-off Purpose Learn about big three in social media Process We’ll cover: Social media growth channels such . as . Facebook, . Twitter, Pinterest, etc. o. ur . Social Team . will strategically . develop and manage your social media platforms, helping you . increase brand . awareness, build relationships, engage with customers, manage . It’s no secret that this world we live in can be pretty stressful sometimes. If you find yourself feeling out-of-sorts, pick up a book.According to a recent study, reading can significantly reduce stress levels. In as little as six minutes, you can reduce your stress levels by 68%. savvy advocate. Benefits of Social Media use for Advocacy. Provides a massive platform for networking. Provides a cost-effective way to connect with others to promote a common cause. Offers efficient resources to inform and collect support from the community.