PDF-[DOWNLOAD] - Persuasive Advertising: Evidence-based Principles

Written by a leading authority this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this. ELA. Would this technique get your attention?. Read each sentence. . Would it get your attention? Would it make you think about it?. Rate it on a scale from 1-9 with 1 being most likely to get your attention and 9 being no, not likely to get your attention.. Devices: Looking at THREE of the devices that advertisers use to sell . their products.. Slogans. Facts/Statistics. 8 out of 10 owners said their cats preferred it…. 98% of people asked said they liked it… . Topic, Audience, & Purpose. Topic. any . issue that is debatable. Audience. y. our reader; the target of your communication. Purpose. to . persuade a . reader to adopt a certain point of view or to take a particular action. Evidence of planning and revision. . You get up to 5 marks for - . Evidence . of planning and revision. . What does this look like?. What is evidence of planning and revision?. Analysis of the ways in which the . 11/18/15. Aim. : . Can I write an effective Persuasive Essay?. Do Now: . Take out your binder & a pencil. Discussion. Persuasive Writing. Write opinion pieces on topics or texts, supporting a point of view with reasons and information.. Deliver Persuasive Presentations that:. establish and develop a logical and controlled argument;. . include relevant evidence, differentiating between evidence and opinion to support a position and to address counter-arguments or listener bias;. AFOREST persuasive. techniques. This lesson we will:. Mind-map where we might find persuasive techniques. . Read about some persuasive techniques.. Complete a matching activity.. Where might we find persuasive techniques?. Persuasive Communication is basically communication that is aimed at creating, reinforcing, or changing people’s beliefs or actions.. Persuasive communication benefits us in every part of our lives . : . Why do we write persuasive . essays? . How difficult is it to . convince someone to act a certain way or do something? . . Are there specific techniques that are helpful in persuasion? . What is the difference between persuasion and argument?. Have you ever been asked to give your opinion on something? Every day we deal with controversial issues and situations in which we can voice our opinion on a topic. . Sometimes it is in simple, every day things like convincing a friend to go to the movies instead of the game; or persuading a teacher to consider moving a test date; or negotiating with your parents to give you an increase in your allowance. . How to complete a persuasive writing!. Persuasive Writing. PROMPT: . . Saraland’s mayor is thinking about allowing families to have any type of animal as a house pet and grant them permission to roam the streets and other public places. He wants to see if this new freedom makes our city a happier place. Do you agree or disagree with this privilege? Write a persuasive letter to the Saraland City Council stating your opinion and explaining why you feel this way. Use what you have learned in science about animals and their variety of adaptations and behaviors to give convincing reasons and/or specific examples.. Lesson . Goals. Define, identify, and create . examples of persuasive devices . including:. bandwagon. loaded terms. testimonial. name-calling. Essential . Questions. How does recognizing propaganda devices make you a better . Simple & Complex. Descriptive Text. A descriptive text is a text that wants you to . picture. . what they are describing:. A novel might want you to . imagine. the characters and see them in your mind.. Most likely, you will have written a persuasive essay as part of your folio at N5. This will have been on a topic of your (or your teacher’s…) choice, based on an interest you have. Your Higher persuasive essay must be:.