PDF-(BOOS)-Case Studies in Health Communication (Routledge Communication Series)

This book focuses on the complexities of the communication of healthrelated messages and information through the use of case studies The expert contributors to this volume are scholars who during their research and consulting grapple with many of the issues of concern to those studying health communication While several introductory books offer brief case studies to illustrate concepts covered this book provides indepth cases that enable more advanced students to apply theory to real situations. Using Culture as a Starting Point. ©Routledge/Taylor & Francis 2012. Chapter . 8. Varying . Approaches to. Science . Instruction. ©Routledge/Taylor & Francis 2012. Chapter 8 Topics. ©Routledge/Taylor & Francis 2012. Wal-Mart and Freedom. © Routledge 2013. Definition of Freedom?. Free market = Freedom?. Freedom understood by many Americans to be synonymous with collective good. Freedom as the absence of coercion? . FOR. AND . OF . LEARNING. Angela Newton and . Mark Bowler. CHAPTER. 8. From: . Learning to Teach . Physical Education in . the Secondary School . 3rd . edition, Routledge © . 2010. OBJECTIVES. At the end of this chapter you should be able to. Wal-Mart’s . Cultural Politics. © Routledge 2013. Making Wal-Mart strange. The anthropological technique of . defamiliarization. helps us to view Wal-Mart as a . social . construction. Wal-Mart feels like a “natural” part of the American landscape because it works hard to to seem “. An Anthropological Perspective on . a New (Old) Thing. CHAPTER FOUR:. “Good for the Cause”: The Bike Movement as Social Action and Cultural Politics. © Routledge 2013. KEY IDEAS. The “bike movement” is an unfolding, flexible, and emergent arena of cultural politics. It has heterogeneous fronts and diverse, sometimes contradictory, positions on critical issues.. The People of Wal-Mart. © Routledge 2013. Is Wal-Mart good for women?. Lyneese. . Roldan. and The . Going Places Network. Dress for Success clients as . affective stakeholders. Wal-Mart as a path to economic independence for impoverished women of color. PowerPoint Presentation . Design by . Charlie Cook. CHAPTER. . 5. Business Ethics. © Routledge. © Routledge. Learning . Outcomes. After studying this chapter, you should be able to:. Compare . and contrast ethics, business ethics, and managerial ethics. Routledge An Anthropological Perspective on . a New (Old) Thing. CHAPTER FIVE:. On the Need for the Bicycle. © Routledge 2013. KEY IDEAS. Bicycling is a “practice of life.”. Riding a bicycle transforms people, in subjective and social ways.. business, society, and government and explain their interrelationships. Differentiate . the market and nonmarket environments and state how they influence each other. Explain . the nonmarket society and government environments and how they affect business. Using Culture as a Starting Point. ©Routledge/Taylor & Francis 2012. Chapter . 5. Experimenting as . a Valuable Way of Doing Science. ©Routledge/Taylor & Francis 2012. Chapter 5 . Topics. ©Routledge/Taylor & Francis 2012. © Routledge/Taylor & Francis 2016. Agenda. Learning Objectives. Indicators of Motivated Behavior. Sociocultural Factors that Influence Motivation. Classroom Environmental Factors . that Influence Motivation. Learning and Memory. © Routledge/Taylor & Francis 2016. Agenda. Learning Objectives. Fixed vs. Growth Mindsets. Information-Processing System. Flaws in Memory. Rote vs. Meaningful Learning. Discussion. Health Communication in Practice: A Case Study Approach offers a comprehensive examination of the complex nature of health-related communication. This text contains detailed case studies that demonstrate in-depth applications of communication theory in real-life situations. With chapters written by medical practitioners as well as communication scholars, the cases included herein cover a variety of topics, populations, contexts and issues in health communication, including: *provider-recipient communication and its importance to subsequent diagnosis and treatment*decision-making*social identity, particularly how people redefine and renegotiate their social identity*communication dynamics within families and with health care providers through unexpected health situations*delivery of health care and*health campaigns designed to disseminate health-related information and change behaviors. Reflecting the changes in health communication scholarship and education over the past decade, chapters also explore current topics such as delivering bad news, genetic testing, intercultural communication, grieving families, and international health campaigns. A list of relevant concepts and definitions is included at the end of each case to help students make connections between the scenario and the communication theories it reflects. With its breadth of coverage and applied, practical approach, this timely and insightful text will serve as required reading in courses addressing the application of communication theory in a health-related context.