PDF-[EBOOK]-Disaster in Dearborn: The Story of the Edsel (Automotive History and Personalities)

Few cars in history have grabbed the publics fancy as much as the illfated Edselthe Titanic of automobiles a marketing disaster whose magnitude has made it a household word Remarkably there has never before been a book that tells the whole storyhow the Edsel was planned created produced and marketed This richly illustrated book is the result of years of research by an awardwinning automotive historian with access to the dark reaches of the Ford Motor Companys archives The author also interviewed most of the original key Edsel design team stylists who have supplied additional archival material The result is a unique history of the Edsel program from the initial discussions in the late 1940s through the first sketches in the mid1950s to the last unlamented 1960 models The Edsel story however deals with much more than a new brand of car It was a key component in a deadly serious corporate undertaking at Ford Motor Company following World War II Ford wanted to remedy years of mismanagement and return the company to parity with General Motors by dramatically expanding Fords presence in the burgeoning mediumpriced field The Edsel was the most spectacular failure in that effort but was only one pawn in a complex highstakes chess game that was a thoroughgoing disaster from start to finish In the case of the Edsel the failure was the result of almost too many factors to count poorly conceived marketing contentious internal corporate politics bad quality control and ultimately lack of support at the higher reaches of the corporation The greatest irony of all though is that the Edselas this book demonstrates in its surprising conclusionwas actually a modest success that deserved continued management support. 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How do attitudes, emotions and moods influence individual behavior?. Automobile dealerships require a great deal of organization provided by highly experienced and knowledgeable managers to avoid the challenges that are inherent to the industry. Visit: https://autopeople.com/ Carefully crafted from thousands of Ford archives, written interviews, and first-hand accounts told by people who knew the man, Edsel: The Story of Henry Ford\'s Forgotten Son, brings into focus the remarkable life of Edsel Ford.The book chronicle\'s Edsel\'s life from his early days of growing up in and around his father\'s company, through the controversy of his World War I draft notice and eventual exemption, the design change from the Model T to the Model A, and the creation of the Ford Foundation.Twenty-seven chapters in all help to shed light on the life of a man who preferred to spend most of his life out of the limelight. Carefully crafted from thousands of Ford archives, written interviews, and first-hand accounts told by people who knew the man, Edsel: The Story of Henry Ford\'s Forgotten Son, brings into focus the remarkable life of Edsel Ford.The book chronicle\'s Edsel\'s life from his early days of growing up in and around his father\'s company, through the controversy of his World War I draft notice and eventual exemption, the design change from the Model T to the Model A, and the creation of the Ford Foundation.Twenty-seven chapters in all help to shed light on the life of a man who preferred to spend most of his life out of the limelight. Automotive primer helps to prevent corrosion, covers imperfections, and ensures a professional and long-lasting paint finish. Read more!