PDF-[READ] - A Guide to Professional Doctorates in Business and Management

Shortlisted in the Management and Leadership Textbook Category at CMI Management Book of the Year Awards 2017 Lecturers request your electronic inspection copy hereAre you undertaking or thinking of doing a Doctor of Business Administration DBA or other professional doctorate PD in business and management Or perhaps youre supervising and delivering one of these programmes This is your complete and practical guide to succeeding on this courseA Guide to Professional Doctorates in Business and Management has been written by a team of experts with experience of the challenges faced in both studying for and supervising professional doctorates in business and management Inside they address the key issues faced in particular how these courses differ from a traditional PhD and the different skills and approach needed for successChapters explore the nature and importance of PDs as leading change in the professional world of practice and how they need to differ from traditional forms of doctorate such as PhDs The guide also offers practical guidance on researching in this particular mode and through writing and publishing a thesis making a valuable contribution to professional knowledge. 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The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand YouTube Superstar Aaron Marino and Digital Marketing Professor Marc Oliver Opresnik reveal the Secrets of Successful YouTube Marketing and Show You how to Boost Your Success and Build Your Company This practical guide will help you find your niche, create and build your channel, brand and grow your business via YouTube and beyond using the tips and insights from Aaron Marino aka Alpha M. who owns the 1 Men8217s Lifestyle Channel and Marc Oliver Opresnik, a Distinguished Professor of Digital Marketing and world-renown expert on Social Media Marketing.This book is targeted to all companies, self-employed, freelancers, content creators and entrepreneurs from all sectors who want to use the potential of YouTube through effective online videos and thus be more successful.Get the right tools and techniques through intensive reading and working with this book, apply them, and boost your success on YouTube and beyondnbspEndorsementsquotEntrepreneurs, businesses and organisations need a digital video strategy - this book is an excellent guide for anyone who wants to be successful on YouTube.8221Oliver Rosenthal, Industry Leader, Creative Agency, Google Germany GmbHnbsp8220This book is an indispensable guide for anyone who wants to be successful on YouTube.8221Thomas Nuss, CEO, eprofessional Digital ExpertsnbspquotThis guide covers all the success factors of online and social media marketing with YouTube.quotConcrafter aka Luca, German YouTube legend with 4 mln + subscribersnbsp8220Whoever thinks about YouTube marketing should read this book8220Prof. Dr. Ralf T. Kreutzer, Professor of Marketing at the Berlin School of Ecnomics and Law nbspThe authorsAaron Marino aka Alpha M. owns the 1 Men8217s Lifestyle Channel on YouTube with more than 6 million subscribers. In addition, he is a successful entrepreneur and owns several companies including Tiege Hanley, MENfluential Media, and ENEMY. Aaron is also the author of the bestselling e-book 8220The Male Style Guide8221.Marc Oliver Opresnik is a Distinguished Professor of Marketing at the Technische Hochschule L252beck as well as a Member of the Board of Directors at SGMI Management Institute St. Gallen and TEDx Speaker. He is Chief Research Officer at Kotler Impact Inc. and a global co-author of marketing legend Philip Kotler. With his many years of international experience, Marc Opresnik is one of the world8217s most renowned marketing, management and negotiation experts. [READ] Learning Needs Analysis and Evaluation UK Professional Business Management / Business
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