HC Economics Chapter 11 Pharmaceuticals Student lecture Facts In a given week 80 of US adults will use some type of pharmaceuticals Annually Most common Rx drugs Name Treatment for Synthroid ID: 930379
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Slide1
Module 9: Pharmaceuticals
HC Economics
Chapter 11: Pharmaceuticals
Student lecture
Slide2Facts
In a given week 80% of US adults will use some type of pharmaceuticals
Annually
Slide3Most common Rx drugs
Name
Treatment for
Synthroid
= 21.5
million/month (7% of the pop)
Crestor
Ventolin
Nexium
Advair
Lantus
Vyanese
Lyrica
Spiriva
Januvia
Slide4Was on old list (4 years ago)
Hydrocodone
realizing a problem
not even top 100
Generic Zocor
Crestor
Lisinopril
Diovan
Generic
Synthroid
Same/now higher
Norvasc (BP)
Diovan
Generic Prilosec
Nexium
Azithromycin
realizing a problem
not even top 100
Amoxicillin
realizing a problem
not even top 100
Generic Glucophage
Lantus
Hydrochlorothiazide (water pill)
side effects
not even top 100
Slide5Most profitable drugs
Drug
Company
Use
$
Lipitor
Pfizer
Cholesterol-lowering
13.5B
Plavix
Sanofi-Aventis
Prevent blood clots
7.3B
Nexium
AstraZeneca
Acid
reflux
7.27B
Seretide
GSK
Asthmna
7.2B
Enbrel
Amgen
Autoimmune
(arthritis, psoriasis)
5.4B
Slide6Pharmaceutical companies by revenue
Johnson & Johnson (Band-aid, Tylenol,
Accuvue
) = US
Gilead Science (Tamiflu, HIV/AIDS drugs) = US
Merck & Co (Gardasil, Zocor,
Propecia
) = US
Novartis (Ritalin,
tegretol
) = Switzerland
Roche (Valium, Accutane) = Switzerland
Pfizer (
Chapstick
, Xanax, Zoloft) = US
Sanofi (Codeine, Allegra, Ambien) = France
Amgen (Embrel,
Neulasta
) = US
Novo
nordisk
(
Novolog
,
Victoza
) = Denmark
Glaxosmithkline
(Advair, Boniva) = UK
Slide7OTC/CAM
8 in 10 consumers use OTC/CAM
8% of pharmaceutical sales
Common illnesses
Slide8Pharmaceutical sales
Pharmaceuticals are very profitable
10% of national expenditures
2014
Worldwide = 981 B
48% US
Slide9Substance Abuse
Slide10Legal drugs
Type
Example
Alcohol
Beer, Wine, Liquor
Nicotine
Smoked tobacco (cigarettes, cigars),
E-cigarettes, Smokeless tobacco (dip)
Caffeine
Sodas, Coffee
Slide11Commonly abused prescription drugs
Type
Categories
Example
Depressants
Barbiturates
Benzodiazepines
Sleep
medications
Nembutal
Valium, Xanax
Ambien
Opioids and Morphine
Codeine
Other
Opioid Pain relievers
Codeine
Oxycontin
, Percocet, Vicodin
Steroids
N/A
Anabolic steroids
Stimulants
Amphetamines
Methylphenidate
Adderall
Ritalin
Other
Dextromethorphan
Cough
and cough
Slide12Commonly abused street drugs
Type
Categories
Example
Hallucinogens
Lysergic Acid Diethylamide
Psilocybin
LSD
Mushrooms
Cannabinoids
Natural
Synthetic
Marijuana
K2 and Spice
Depressants
Opioids
Cannabis
Synthetic
Cannabinoids
Benzodiazepines
Heroin
Marijuana
K2 and Spice
Rohypnol
Stimulants
Cocaine
Methamphetamine
Cocaine
Crystal
Meth
Slide13DIRECT TO CONSUMER ADVERTISING
Slide14DTC
Direct-to-consumer advertising
(DTC advertising)
Spend $2.5 billion/2005
Marketing of pharmaceutical products
Directed towards the patients, rather than health care professionals
FDA regulates DTC advertising
Forms
TV, print, radio, social media
Only 2 countries allow it
Slide15How does DTC
affect prices?
Raises the demand (sales) for the advertised drug as well as its price.
100% increase in
DTCA
Increase demand by 10%
Increase price by 5%
Slide16Which is the most effective?
DTC
Detailing and Sampling?
Slide17