2016 Pearson Education Inc 10 1 chapter 10 Better Business 4 th Edition Solomon Poatsy Martin Learning Objectives What does the online environment offer to help market a business ID: 738629
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Slide1
Online Business and Technology
© 2016 Pearson Education, Inc.
10-1
chapter
10
Better Business
4
th
Edition
Solomon
·
Poatsy
· MartinSlide2
Learning Objectives
What does the online environment offer to help market a business?
What are the types of business transactions that are supported by online commerce?
What are the functions of a company’s chief information officer (CIO) and information technology (IT) department?
How do businesses transform data into useful business intelligence?What security challenges arise with the increase in technology?
How have new advances in social networking and mobile technologies impacted business?
©
2016
Pearson Education, Inc.
10-
2Slide3
Online BusinessGrowth of online shopping
Role in marketingOnline advertising
QR codesPay-per-click advertising
Contextual advertising©
2016 Pearson Education, Inc. 10-3Slide4
Pros and Cons
of Online Advertising
© 2016 Pearson Education, Inc.
10-4Slide5
Online Business in a Global Marketplace
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Viral Marketing© 2016 Pearson Education, Inc.
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6Slide7
Types of Online Business Transactions© 2016 Pearson Education, Inc.
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Business to Business (B2B)
Company websitesProcurement exchanges
Specialized industry portalsBrokering sitesInformation sites
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Business to Consumer (B2C)
Online intermediariesAdvertising-based models
Community-based modelsFee-based models
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Consumer to Consumer (C2C)Exchange through intermediaries
Peer-to-peer exchanges
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Challenges of E-Commerce© 2016 Pearson Education, Inc.
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The Role of the Chief Information Officer
© 2016 Pearson Education, Inc.
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IT Department Tasks© 2016 Pearson Education, Inc.
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SecurityEmergency recovery
EquipmentNetworks and databases
Software
Training
Custom software
Mobile computing
Remote accessSlide14
Management Information SystemsData
versus information
Database management systems
(DBMSs)Data warehouses
Data martsData miningTools
Decision support systems
(DSSs)
Executive
information systems
(EISs)
Online
analysis package
(OLAP)
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2016
Pearson Education, Inc.
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14Slide15
Security Issues in Online BusinessAdware
SpywarePhishing
Hackers
© 2016 Pearson Education, Inc.
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Impact on EmployeesDecline in
face-to-face communication
Electronic monitoring
© 2016 Pearson Education, Inc.
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Social Media in BusinessEnterprise social networking
Social media monitoring
Impacts on businessNew jobs
More informationCrowdsourcing
Technical supportCrowdsourced
funding© 2016 Pearson Education, Inc.
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Mobile DevicesChoosing the right device
Deciding on the right apps
Leveraging cloud computing© 2016
Pearson Education, Inc. 10-
18Slide19
Chapter Summary
What does the online environment offer to help market a business?
What are the types of business transactions that are supported by online commerce?
What are the functions of a company’s chief information officer (CIO) and information technology (IT) department?
How do businesses transform data into useful business intelligence?What security challenges arise with the increase in technology?
How have new advances in social networking and mobile technologies impacted business?
©
2016
Pearson Education, Inc.
10-
19Slide20
© 2016 Pearson Education, Inc. 10-
20