Strategy: A View from the Top - PowerPoint Presentation

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Uploaded On 2018-09-22

Strategy: A View from the Top - PPT Presentation

Chapter 6 Formulating Business Unit Strategy Sterling Rose Justin Simpson Krista Wells Gwen Singleton Wayni Hebert Introduction It involves creating competitive strategy within the industry ID: 674847

strategy competitive business cost competitive strategy cost business industry differentiation formulating firm chain market product activities pims focus profitability

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