PPT-The Five Generic Competitive Strategies

Team 2 Michael Burns Monica Rael Mathew Goudie Towns Garner William Peterson and Garrett Competitive strategy Concerns the specifics of managements game plan for competing successfully and securing a competitive advantage over rivals. Strategic . Planning. . for Competitive Advantage. Strategic Business Units (SBUs). Large companies may manage a number of very different businesses i.e., Strategic Business Units. SBUs have distinct characteristics. By. Group – 5. Mahesh Menon 23. Anindita Mukherjee 26. Ashwin Patel 33. Ajay Nikam 30. Deval Trivedi 53. Jofy James 36. Competitive Scope & Competitive Advantage. Cost . Introduction and Coordinated Effects. Adrian Majumdar. Adrian.Majumdar@rbbecon.com. Contributors. Adrian Majumdar. Benoît Durand. Chris Doyle. Alan Crawford.  . We are indebted to Greg Shaffer for his invaluable comments and contributions to Chapters 2 and 5 and to Glen Weyl for his detailed and insightful comments on Chapter 4.. BSAD 141. Dave Novak. BDIS: 1.2 (13-26). Lecture Outline. Business Strategy. Competitive Advantage. Goals versus Objectives. Porter’s 5 Forces Model. Value Chains. How do . information systems . fit in? . “Without a strategy the . organisation. is like a ship without a radar , going around in circles”. Joel Ross and Michael . Kami. Generally, a strategy is a plan of action designed to achieve a particular goal.. Competitive Organisational Structure. “We trained hard, but it seemed that every time we were beginning to form up into teams we would be reorganised. I was later to learn that we tend to meet any situation by reorganising and a wonderful method it can be for creating an illusion of progress, while producing confusion, inefficiency and demoralisation.” . Chapter 4. LEARNING OBJECTIVES. By the time you have completed this topic you will be able to :. understand the meaning of the term ‘competitive advantage’ and identify the circumstances in which a firm can create a competitive advantage over a rival;. Ch 6 – Competitive Strategies. Brock Breedlove. Christina Higgins. Chris Nelson. Shelby Bentley. Emily . Applebaum. Matt . Lohr. Jimmie . Minshew. Holt Martin. Competitive Strategies. What competitive advantage is and what it implies. By. Charles D. Little, . Ph.D. FIVE GENERIC COMPETITIVE STRATEGIES. Competitive strategy relates to all the different strategies a company may do to:. Gain a competitive advantage. Retain existing market share. Marketing Principle #3. All . Competitors . React .  Managing Sustainable Competitive Advantage. Agenda. Introduction. Approaches for Managing Sustainable Competitive Advantage. Evolution of Sustainable Competitive Advantage in Marketing. Andrew . Etlinger. Ashley Harris. Blake Green. David . Styers. Carolynn . Schnaubelt. Competitive Advantage. Competitive Advantage is a key concept in strategic management. “Getting it and keeping it what managing is all about”. Five competitive forces shape fate of firm. Traditional competitors. Competitors in market space continuously devise new products, new efficiencies, switching costs.. New market entrants. Some industries have low barriers to entry:. Competitive Strategy. Corporate Strategy. Business Strategy. Functional Strategy and. Operating Strategy. Competitive Strategy. Competitive strategy is the first of the types of strategies in strategic management . Strategy. Šárka Zapletalová. zapletalova. @. opf.slu.cz. . Strategy Formulation. Business . strategy. We are concentrated at . Business . strategy . - which is focused on . improving . the competitive position of a company’s or .