PPT-© Palmatier 1 Marketing Strategy Chapter 4

Marketing Principle 3 All Competitors React Managing Sustainable Competitive Advantage Agenda Introduction Approaches for Managing Sustainable Competitive Advantage Evolution of Sustainable Competitive Advantage in Marketing. Retailers. , Wholesalers, and Direct Marketers. 1. Objectives. Explain the wheel of retailing.. Discuss how retailers select target markets.. Show how the elements of the marketing mix apply to retailing strategy.. . Tekle. . Sebahtu. Ph.D.. http. ://www.stcinternational.us. stcintL@q.com. Marketing Imported Products Agenda. Marketing Mix/targeting/Segmentation/ Positioning . Landed cost. Pricing strategy. Distribution channels. 1. Marketing Strategy Chapter 4. Marketing Principle #3. All . Competitors . React .  Managing Sustainable Competitive Advantage. Agenda. Introduction. Approaches for Managing Sustainable Competitive Advantage. I. II. Background . Marketing Strategy. III. IV. Consumer Target & Insights. Marketing Plans. Contents. IV. 1H Review & 2H Plan. 3D Product Offering. Samsung has created the industry’s first . Marketing Principle #3. All . Competitors . React .  Managing . Brand-based Sustainable . Competitive Advantage. Agenda. Introduction. Brand Strategies. Brand Positioning. Brand Architecture. Brand Extensions. Based on First Principles and Data Analytics. All Customers Differ. All Competitors React. All Resources are Limited. All Customers Change. First Principles. : The foundational concepts or assumptions on which a theory, system, or method is based (Oxford Dictionaries ). Based on First Principles and Data Analytics. Research Toolbox. Agenda. Introduction. Research . Methods and Data. Marketing Engineering Analysis. Markstrat . Simulation (Part II). Marketing Strategy Project. Implementing Marketing Principles and Data Analytics. All Customers Differ. All Competitors React. All Resources are Limited. All Customers Change. Managing Customer Heterogeneity. Managing . Competitive Sustainable Advantage. Marketing Principle #3. All . Competitors . React .  Managing . Brand-based Sustainable . Competitive Advantage. Agenda. Introduction. Brand Strategies. Brand Positioning. Brand Architecture. Brand Extensions. Based on First Principles and Data Analytics. All Customers Differ. All Competitors React. All Resources are Limited. All Customers Change. First Principles. : The foundational concepts or assumptions on which a theory, system, or method is based (Oxford Dictionaries ). Marketing Principle #2. All Customers Change .  Managing Customer Dynamics. Agenda. Introduction. Approaches for Managing Customer Dynamics. Evolution of Approaches for Managing Customer Dynamics. Marketing Principle #4. All Resources Are Limited .  Managing Resource Trade-Offs. Agenda. Introduction. Approaches for Managing Resource Trade-Offs. Evolution of Approaches for Managing Resource Trade-Offs. 1. Marketing Mix. The marketing mix . is . comprised of. :. Product Attributes. Distribution Strategy. Communication Strategy. Pricing Strategy . 2. Market Segmentation. Market segmentation involves identifying distinct groups of consumers whose purchasing behavior differs from others in important . Updated December20201Jisu J KimFoster School of BusinessMackenzie Hall Box 353200 Office206-543-8761Seattle WA 98195-3200Email jisukim2uweduResearch InterestsRelationship dynamics customer loyalty onl