Brought to you by Aristotle Ethos Ethos Credibility or ethical appeal means convincing by the character of the author We believe people whom we respect You must project an impression to the reader that you are someone worth listening to You must show that you are an authority on th ID: 331908
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Slide1
Ethos
Brought to you by AristotleSlide2
Ethos
Ethos (Credibility), or ethical appeal
, means convincing by the character of the author.
We believe people whom we respect. You must project an impression to the reader that you are someone worth listening to. You must show that you are an authority on the subject of the paper, as well as someone who is likable and worthy of respect. Slide3
Ethos - Do these people have it?Barack Obama
Why should we listen to this person?What do you know about their character?
Are they an authority on their subject?
How do we know that?
Are they likable? Why or why not?
Do they deserve respect (even if we may not like them personally)?Slide4
Ethos - Do these people have it?Chelsea Handler
Why should we listen to this person?What do you know about their character?
Are they an authority on their subject?
How do we know that?
Are they likable? Why or why not?
Do they deserve respect (even if we may not like them personally)?Slide5
Ethos - Do these people have it?Rush Limbaugh
Why should we listen to this person?What do you know about their character?
Are they an authority on their subject?
How do we know that?
Are they likable? Why or why not?
Do they deserve respect (even if we may not like them personally)?Slide6
Ethos - Do these people have it?Steven Colbert
Why should we listen to this person?What do you know about their character?
Are they an authority on their subject?
How do we know that?
Are they likable? Why or why not?
Do they deserve respect (even if we may not like them personally)?Slide7
Ethos - Do these people have it?You
Why should we listen to this person?What do you know about their character?
Are they an authority on their subject?
How do we know that?
Are they likable? Why or why not?
Do they deserve respect (even if we may not like them personally)?
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