PPT-Ethos

Brought to you by Aristotle Ethos Ethos Credibility or ethical appeal means convincing by the character of the author We believe people whom we respect You must project an impression to the reader that you are someone worth listening to You must show that you are an authority on the subject of the paper as well as someone who is likable and worthy of respect . Ethos, Pathos, Logos?. "If we don’t move soon, we’re all going to die! Can’t you see how dangerous it would be to stay?“. "I’m not just invested in this community – I love every building, every business, every hard-working member of this town.". Diyah. . Ayu. . Amalia. . Avina. . M.Si. D_avina@ub.ac.id. Communication Process and element (. laswell. , 1948). Rhetoric . The art of effective or persuasive speaking or writing, especially the exploitation of figures of speech and other compositional technique. Three Methods of Persuasion. ETHOS = Appeal to Character . Ethos appeals to an audience by creating an atmosphere of trust.. Ethos highlights the character of its source. We look less to the message than to the person who’s delivering it. . “the art of . persuasion”. 1. The art of speaking or writing . effectively. 2 . Writing, speaking or communicating as a means of . persuasion. .. RHETORIC. : . What is it?. Where do we see rhetoric in society today?. Logos, Ethos and . Pathos. Logos. The Greek word “logos” means word or language or reason.. English translation=logic. It is concerned with the facts and the way in which they interact.. The best question to ask regarding this method of persuasion is “What sense does it make?”. Appeals in Argument. Persuasive writing. The goal of argumentative/persuasive writing is to persuade your audience that your ideas are valid, or more valid than someone else's.. The Greek philosopher . A work in progress by Ralph Wahlstrom. The Rhetoric of Scamming: . Ethos, Logos, and Pathos in my Inbox-. an absurd but relevant anecdote. 2. “. What did you do . in . school today?”. To: CEO/Owner. Rhetorical Appeals: the three main avenues by which people are persuaded. Logos . Ethos. Pathos. Logos. Logos. : Strategy of reason, logic, or facts. Any type of argument which appeals to . someones. Rhetoric is the . Art of Persuasive Language. Writers and speakers use Rhetoric to convince readers and listeners to . do something. or . to think something. .. Think of every time you want to get your way. You are using rhetoric without knowing it!. Paul Rowbotham,. Chief Pharmacist. Mar-2013. What is an Ethos?. The . distinctive. character, spirit, & attitudes of a people, culture, era. 2. Patients first / safety / quality & value / support one another / enjoy work . What appeal are advertisers using to get you to buy their product?. Snob Appeal, Bandwagon, Plain Folks, Repetition, Testimonial, Patriotism, Expert Opinion, Weasel Words. Objective:. You . have in front of you Ethos, Logos, and Pathos Cards, as well as cards with different persuasive techniques (bandwagon, snob appeal, . Agenda. Read. Look at types of persuasion . Watch an awesome video. Look at advertisements. Read sample letters. Review . business letter format. Create . a rubric for the persuasive letter. Types of Persuading . Exploring Different Types of Appeals. Emotional (pathos) - appeals to feelings. Ethical (ethos) – appeals to values. Logical (logos) – appeals to reason/logic. Each different rhetorical situation you find yourself in will call for you to use a different balance of these three types of appeals. . . As you listen answer questions 1 & 2. 1.Identify the theme . of the song.. 2. What do you notice. about the event ?. Question 3:. What issue was Woodstock creating awareness of?. 4. What is an awareness event?.