PPT-ETHOS, PATHOS, LOGOS

Three Methods of Persuasion ETHOS Appeal to Character Ethos appeals to an audience by creating an atmosphere of trust Ethos highlights the character of its source We look less to the message than to the person whos delivering it . Logos. Ethos. Pathos. What is logos, ethos, and pathos?. Logos = Logic. Ethos = Ethics, Image. Pathos = Emotions (Passion). Logos, Ethos, Pathos. Using logos, ethos, and pathos will help you to master the art of . in . Advertising. Why . study persuasion? . Once . you know how the advertisers do it, you will be more aware of why certain products are persuasive!. Why study persuasion? . If you know why you are persuaded by something, you will be able to make a less-biased decision and form your own opinion. You can also use it to fight for a cause you believe in.. Three different ways to prove your point. Logical Appeals. (. logos. )- convincing reasons and the logical evidence that supports those reasons. Facts . Statistics. Expert opinion. Example. Factual anecdote. “the art of . persuasion”. 1. The art of speaking or writing . effectively. 2 . Writing, speaking or communicating as a means of . persuasion. .. RHETORIC. : . What is it?. Where do we see rhetoric in society today?. A work in progress by Ralph Wahlstrom. The Rhetoric of Scamming: . Ethos, Logos, and Pathos in my Inbox-. an absurd but relevant anecdote. 2. “. What did you do . in . school today?”. To: CEO/Owner. Rhetorical Appeals: the three main avenues by which people are persuaded. Logos . Ethos. Pathos. Logos. Logos. : Strategy of reason, logic, or facts. Any type of argument which appeals to . someones. Three different ways to prove your point. Logical Appeals. (. logos. )- convincing reasons and the logical evidence that supports those reasons. Facts . Statistics. Expert opinion. Example. Factual anecdote. Writing a persuasive letter. Agenda. Read. Look at types of persuasion . Watch an awesome video. Look at advertisements. Read sample letters. Review . business letter format. Create . a rubric for the persuasive letter. : . Write an expository essay that evaluates how REALIST artists and author’s effectively use . ethos, pathos, and/or logos . to communicate and support and their ideas about . (. in)justice. . . . What appeal are advertisers using to get you to buy their product?. Snob Appeal, Bandwagon, Plain Folks, Repetition, Testimonial, Patriotism, Expert Opinion, Weasel Words. Objective:. You . have in front of you Ethos, Logos, and Pathos Cards, as well as cards with different persuasive techniques (bandwagon, snob appeal, . Persuasive Appeal. To ask for aid, support, mercy, sympathy, or the like. To make an earnest request. Your appeal is HOW you are persuading your audience. 3 Appeals: Ethos, Pathos, Logos. Mode 1: Ethos. Logos. Ethos. Pathos. Who is Aristotle?. Aristotle . (. 384-322 BCE. ). . is . the most notable product of the educational program devised by Plato. Aristotle wrote on an amazing range of subjects, from logic, philosophy, and . Exploring Different Types of Appeals. Emotional (pathos) - appeals to feelings. Ethical (ethos) – appeals to values. Logical (logos) – appeals to reason/logic. Each different rhetorical situation you find yourself in will call for you to use a different balance of these three types of appeals. . for . “WAY SMART” . Middle School Students. By Chuck Bennett. There is one thing that . ALL of you. . will be wanting in the next few years.. Here’s a hint…. Here’s another hint…. Maybe you’ll be satisfied with your parents’ car..