appeal to ethicsauthority appeal to emotion appeal to logic WHAT WILL WE LEARN TODAY Learn how ethos pathos and logos are used to persuade effectively by correctly identifying when an author uses these tools AND howwhy they effect the reader THEN use these tools to effectively persua ID: 593587
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Slide1
Ethos, Pathos, Logos
appeal to ethics/authority
appeal to emotion
appeal to logicSlide2
WHAT WILL WE LEARN TODAY?
Learn how ethos, pathos, and logos are used to persuade effectively by correctly identifying when an author uses these tools AND how/why they effect the reader. THEN – use these tools to effectively persuade others on a key issue.
CCSS.ELA-LITERACY.W.11-12.1.A
Introduce precise, knowledgeable claim(s), establish the significance of the claim(s), distinguish the claim(s) from alternate or opposing claims, and create an organization that logically sequences claim(s), counterclaims, reasons, and evidence.Slide3
Ethos (appeal to ethics/authority
definition: the use of credibility to convince someone.Slide4
Ethos
(appeal to ethics/authority)
you will see an expert in his/her field using their credibility to persuade.
what it is not...
a random opinion by someone with little or no expertise in a field. Slide5
Example of what it is:Slide6
Example of what it is not . . .
Would you believe or trust this salesman?Slide7
Pathos
(appeal to emotion)
This is when readers' or listeners' emotions are manipulated in order to persuade an audience to act, believe or behave in a particular manner.
What it is not . . .
a pure appeal to reason or logicSlide8
Example of what it is . . .Slide9
Example of what it is not . . .
Facts or statistics that can be proven are void of emotion.Slide10
Logos
(appeal to logic)
This is when reason, facts or statistics are used to strengthen an argument.
What it is not . . .
It is not emotional, irrational or an assumption.Slide11
Example of what it is . . .
We can, logically, prove Merced High's awesomeness.Slide12
What it is not . . .Slide13
Slide14
Pair / Share: Is it ethos, pathos or logos (or a combination) and why?Slide15
Pair / Share: Is it ethos, pathos, logos (or a combination) and why?Slide16
Let’s Review
Talk with your partner – What does Ethos, Pathos, and Logos mean?
Then chose one person to write on the board – either a question about Ethos, Pathos, or Logos OR an example for one of those ideas
The class will then work together to answer the questions on the boardSlide17
YOUR TURN – WATCH THE VIDEO CLIP AND RESPOND TO THE FOLLOWING QUESTIONS USING COMPLETE SENTENCES –
WHAT IS THE AUTHOR’S CLAIM (WHAT ARE
THEY TRYING
TO PROVE/ARGUE)? HOW DOES THE CREATOR OF THIS FILM CLIP USE ETHOS, PATHOS, AND LOGOS TO PERSUADE THEIR AUDIENCE? CITE SPECIFIC EVIDENCE FROM THE CLIP FOR SUPPORT.Slide18
READ AND RESPOND on Google Classroom
Read the article
- Leonard
Pitts Jr.:
“Even
the murder of children is ‘bearable
’”
– then Respond
What is Pitt’s claim?
How does Pitt’s use ethos, logos, and/or pathos to persuade? BE SPECIFIC!
Use evidence from the article to support your answers.
CITE the evidence by the author’s last name!Slide19
Pair / Share: Is it ethos, pathos or logos (or a combination) and why?