PPT-A Guide to Ethos, Pathos, and Logos

for WAY SMART Middle School Students By Chuck Bennett There is one thing that ALL of you will be wanting in the next few years Heres a hint Heres another hint Maybe youll be satisfied with your parents car. Logos. Ethos. Pathos. What is logos, ethos, and pathos?. Logos = Logic. Ethos = Ethics, Image. Pathos = Emotions (Passion). Logos, Ethos, Pathos. Using logos, ethos, and pathos will help you to master the art of . in . Advertising. Why . study persuasion? . Once . you know how the advertisers do it, you will be more aware of why certain products are persuasive!. Why study persuasion? . If you know why you are persuaded by something, you will be able to make a less-biased decision and form your own opinion. You can also use it to fight for a cause you believe in.. “the art of . persuasion”. 1. The art of speaking or writing . effectively. 2 . Writing, speaking or communicating as a means of . persuasion. .. RHETORIC. : . What is it?. Where do we see rhetoric in society today?. Aristotelian Appeals. Essential Question. What are Rhetorical Appeals and how can I identify and use them in informational text and in my writing?. The Rhetorical Triangle. A way of thinking about what's involved in any . Logos, Ethos and . Pathos. Logos. The Greek word “logos” means word or language or reason.. English translation=logic. It is concerned with the facts and the way in which they interact.. The best question to ask regarding this method of persuasion is “What sense does it make?”. Three different ways to prove your point. Logical Appeals. (. logos. )- convincing reasons and the logical evidence that supports those reasons. Facts . Statistics. Expert opinion. Example. Factual anecdote. “Not . an inch to the west! Not an inch to the east! . I’ll stay here, not budging! I can and I . will. If . it makes you and me and the whole . world stand still. !” . --from Dr. . Suess. ’ “The . appeal to ethics/authority. appeal to emotion. appeal to logic. WHAT WILL WE LEARN TODAY?. Learn how ethos, pathos, and logos are used to persuade effectively by correctly identifying when an author uses these tools AND how/why they effect the reader. THEN – use these tools to effectively persuade others on a key issue.. What appeal are advertisers using to get you to buy their product?. Snob Appeal, Bandwagon, Plain Folks, Repetition, Testimonial, Patriotism, Expert Opinion, Weasel Words. Objective:. You . have in front of you Ethos, Logos, and Pathos Cards, as well as cards with different persuasive techniques (bandwagon, snob appeal, . Persuasive Appeal. To ask for aid, support, mercy, sympathy, or the like. To make an earnest request. Your appeal is HOW you are persuading your audience. 3 Appeals: Ethos, Pathos, Logos. Mode 1: Ethos. , Ethos, Logos. Aim. : . to identify . rhetorical appeals and explain how they help to develop /make persuasive a central message in Stephanie Ericsson’s “The Ways We Lie.”. Do now. : Look at the following advertisement..  . Modern Rhetoric. Modern Rhetoric can best be defined by Kenneth Burke, who said “rhetoric is the ability to move bodies to action.”. Have you recently been in a friendly (or heated) debate with someone?. Logos. Ethos. Pathos. Who is Aristotle?. Aristotle . (. 384-322 BCE. ). . is . the most notable product of the educational program devised by Plato. Aristotle wrote on an amazing range of subjects, from logic, philosophy, and . Exploring Different Types of Appeals. Emotional (pathos) - appeals to feelings. Ethical (ethos) – appeals to values. Logical (logos) – appeals to reason/logic. Each different rhetorical situation you find yourself in will call for you to use a different balance of these three types of appeals. .