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The Rhetorical Appeals Pathos The Rhetorical Appeals Pathos

The Rhetorical Appeals Pathos - PowerPoint Presentation

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The Rhetorical Appeals Pathos - PPT Presentation

Ethos Logos Aim to identify rhetorical appeals and explain how they help to develop make persuasive a central message in Stephanie Ericssons The Ways We Lie Do now Look at the following advertisement ID: 650005

rhetorical appeals logos ethos appeals rhetorical ethos logos read tone audience diction class lie identify pathos text explain work subsection speaker writer

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Presentation Transcript

Slide1

The Rhetorical Appeals

Pathos

, Ethos, LogosSlide2

Aim

:

to identify rhetorical appeals and explain how they help to develop /make persuasive a central message in Stephanie Ericsson’s “The Ways We Lie.”

Do now

: Look at the following advertisement.

What makes this ad

powerful? Slide3

What makes this ad so powerful?Slide4

How about this (old) cigarette ad? What makes smoking

Luckies

seem less harmful than it really is?Slide5

Companies and Advertisers are desperately trying to sell you something,

but they were certainly not the first to try to sell people something– to

persuade

people into accepting or buying into

I

deas

Philosophies

Proposals

Laws, codes

Scientific theoriesReligious or moral doctrines …to name a fewSlide6

Rhetoric– the art of speaking– was a huge part of Roman politics and culture, which encouraged public speaking as a means of political persuasion.

Aristotle introduced three different kinds of rhetorical proof–

or types of evidence that could aid or support persuasion:

p

athos

,

ethos

, and

logosSlide7

Pathos

When a writer or speaker appeals to

pathos

, he or she is appealing to the audience’s

emotions

.

He or She is attempting to alter, sway, or influence the audience’s judgment by stirring or evoking strong emotion.

This is often

attempted

through the use

of:

imagery vivid detail and images

tone

figurative language

Exaggeration or hyperbole

diction

/

word-choice

personal anecdotes or storiesSlide8

Ethos

When a writer or speaker appeals to

ethos

, he or she is trying to get the audience to view or accept him or her as

credible, trustworthy, of good character, knowledgeable.

This is often attempted by:

emphasizing or displaying shared values or experience (with the audience)

Making oneself out to be an expert or authority

Calling upon other experts or authorities

“Name-dropping”

Speaking in a particular tone or with a particular diction that appeals to the audience (i.e., an authoritative tone, a humble tone, a formal diction, informal diction)

Storytelling (anecdotes)Slide9

Logos

When a writer or speaker appeals to

logos

, he or she is appealing to logic.

He or she is trying to persuade the audience by presenting:

Rational ideas

Facts (statistics, figures, historical references)Slide10

What appeals do you see at work?Slide11

Why is it important to understand /be familiar with the rhetorical appeals?

To be a better, critical thinker, a smarter consumer of information and products

(There has never been a more relevant time)

To become better at persuasive argumentTo ace you Regents exam

Part II: The argumentative essay

Part III: Short, analytical text analysisSlide12

Stephanie Ericsson’s “The Ways We Lie”

Together

:

R

ead

the intro and answer the following

.

1.

What

is

Ericcson’s message about lying? What is her attitude?How do you know? What tells you this in the text?

On your own:Read

one

assigned subsection as follows

Right side of the class: Read “The White Lie”

Left side of the class: Read “Ignoring the Plain Facts

Answer the following Questions:

1

. Define the lie

Ericcson

discusses in your subsection

2. How does

Ericcson

feel about this kind of

lie?

3. What in the text tells you this?

With a partner

:

Reread and identify a rhetorical appeal at work.

1. What appeal/s (to pathos, ethos, or logos) can you identify

? Explain.Slide13

Homework

Complete the worksheet handed out in class.

Select a subsection (one you did not read in class) to read at home.

Once again, define the kind of lie Ericsson presents and how she feels about it (her tone, attitude).

Identify one or more rhetorical appeal/s at work, making sure to provide evidence and explain.

What correlation can you make to

Streetcar

?Slide14