PPT-Persuasion Appeals Logical

Ethical Emotional Logical appeals logos Appeals to reason Use statistics Use cause and effect The National Safety Council estimated that in 2010 28 of all crashes involved texting while driving Therefore a national ban on handheld devices behind the wheel would significantly reduce traffic accidents. Persuasion . Techniques That Get Things . Done. For the IT Professional. Kevin Kline. . Director of Engineering Services at SQL . Sentry. . Microsoft MVP since 2003. . Facebook, LinkedIn, Twitter at KEKLINE. in . Advertising. Why . study persuasion? . Once . you know how the advertisers do it, you will be more aware of why certain products are persuasive!. Why study persuasion? . If you know why you are persuaded by something, you will be able to make a less-biased decision and form your own opinion. You can also use it to fight for a cause you believe in.. Three different ways to prove your point. Logical Appeals. (. logos. )- convincing reasons and the logical evidence that supports those reasons. Facts . Statistics. Expert opinion. Example. Factual anecdote. Three different ways to prove your point. Logical Appeals. (. logos. )- convincing reasons and the logical evidence that supports those reasons. Facts . Statistics. Expert opinion. Example. Factual anecdote. PERSUASION. . Convincing a targeted audience to support your views on an issue and/or to take action.  . PERSUASIVE APPEALS. A single . piece of writing might use one, two, or all three of these.. A balanced use of all three can strengthen an argument.. Three different ways to prove your point. Logical Appeals. (. logos. )- convincing reasons and the logical evidence that supports those reasons. Facts . Statistics. Expert opinion. Example. Factual anecdote. Hui Ping, Xuan Qi, . Chuan. Yin. Contents . Tricks of the trade. How good are these tricks?. The tactics. Create a phantom. Set a rationalization trap. Manufacture source credibility and sincerity. Establish a granfalloon. Three different ways to prove your point. Logical Appeals. (. logos. )- convincing reasons and the logical evidence that supports those reasons. Facts . Statistics. Expert opinion. Example. Factual anecdote. Based on a . powerpoint. obtained from Stacy Kupchella, South Warren Middle School. Argumentative vs. Persuasive Vs. Propaganda. In your Writer’s Notebook, answer the following questions. 1. What do you think of when you hear the word argument?. Hui Ping, Xuan Qi, . Chuan. Yin. Contents . Tricks of the trade. How good are these tricks?. The tactics. Create a phantom. Set a rationalization trap. Manufacture source credibility and sincerity. Establish a granfalloon. Types of Appeals. When using persuasion, three types of appeals can be used:. Logical—logos. Emotional—pathos. Ethical—ethos . Logical Appeals. A logical appeal depends on reasoning and evidence, and appeals more to the audience’s intellect than their emotions.. Argument = a claim supported by reasons and evidence. Sound arguments appeal to LOGIC, not EMOTIONS.. Elements of an Argument. Claim. The writer’s position on a problem or issue. The claim might be stated directly or indirectly.. What techniques does a speaker use if he or she is trying to convince you of something? . What stylistic choices do they make?. What type of language do they use?. What kind of words do they choose?. Types of appeals. To understand logical fallacies, you first have to understand appeals, or methods of persuasion.. ETHOS. Credibility or ethical appeal. Means convincing by character. We tend to believe people we respect..