What techniques does a speaker use if he or she is trying to convince you of something What stylistic choices do they make What type of language do they use What kind of words do they choose ID: 755084
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Slide1
Rhetoric
The makings of a persuasive speechSlide2
What techniques does a speaker use if he or she is trying to convince you of something?
What stylistic choices do they make?
What type of language do they use?What kind of words do they choose?
Questions to ExploreSlide3
To understand the ways that speakers and writers use language and other techniques to persuade others.
persuasion = important skill for life!
GoalSlide4
If you want your parents to buy you the new
color iPhone 7c…
what might you say to convince them that you should have it?Slide5
Rhetoric
The use of language for persuasion
The speaker should appeal to the audience in 3 different areas: logos, pathos, and ethos.Slide6
Rational Appeals (logos)
Appeal to logical reasoning ability of readers
FactsCase studiesStatisticsExperiments
Logical reasoning
Analogies
Anecdotes
Authority voices
Repetition (for emphasis)Slide7
Emotional Appeals (Pathos)
Appeals to beliefs and feelings
Higher Emotions:Belief in fairnessLovePity
Bandwagon effect (everyone else is doing it)
Lower Emotions
Greed
revengeSlide8
Ethical Appeals (Ethos)
The sense the author gives as being competent/fait/an authority on the subject
TrustworthinessCredibilityReliability
Expert testimony
Reliable sources
FairnessSlide9
“Mom and dad, I would be extremely happy if you bought me the new
iPhone 5C. Not only does it have better service for me to stay in touch with you whenever you call, but it also takes clearer pictures, and mom, I know how much you love posting our family photos to Facebook. I think I deserve the new
iPhone
because of my hard work this school year. After all, isn’t it only right to reward such a great child? Luckily it’s only $200 because of the $400 discount I have with my upgrade.” Slide10Slide11Slide12Slide13
Read and annotate Abraham Lincoln’s speech
Focus on persuasion techniques!
Make a list of the techniques that he uses to convince the audience of his pointDirections