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Persuading your Audience Persuading your Audience

Persuading your Audience - PowerPoint Presentation

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Uploaded On 2016-09-13

Persuading your Audience - PPT Presentation

Not an inch to the west Not an inch to the east Ill stay here not budging I can and I will If it makes you and me and the whole world stand still from Dr Suess The ID: 465396

ethos pathos audience logos pathos ethos logos audience audiences logical amp sources reliable academic visual trust through

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Slide1

Persuading your Audience

“Not an inch to the west! Not an inch to the east! I’ll stay here, not budging! I can and I will. If it makes you and me and the whole world stand still!” --from Dr. Suess’ “The Zax"Slide2

Audience

QW: Why does audience matter? Why is it important to think about your audience when presenting/ persuading?Need to connect with your audience. Consider: Popular knowledge/ opinionReliable/ credible sources Relevant experienceSymbolism and imageryVisual aides vs. visual distractions (be purposeful!)Appeal to the eye (clarity, focus, impact)Slide3

PATHOS

Do you appeal to your readers’ feelings, emotions, values, or morals?You can make your reader feel morally or emotionally invested through……

Evocative

language

Metaphor/

storytelling

Specific descriptions

Passionate deliverySlide4

LOGOS

Do your opinions and reasoning seem sound? Do your conclusions logical? Your paper will seem logical and sound if you include…

Reliable sources

Studies

& research results

Stats, facts, figures, surveys

Logical

conclusions/inferencesSlide5

ETHOS

Do your readers trust you? Are your sources credible and reliable?You can build trust & credibility through…

Relevant experience

Use of appropriate language & avoiding bias

Reliable sources

Addressing counter-arguments

Consulting experts

Following academic conventionsSlide6

Pathos, Logos or Ethos?Slide7

Pathos, Logos, or Ethos?Slide8

Pathos, Logos or Ethos?Slide9

Pathos, Logos or Ethos?Slide10

Pathos, Logos or Ethos?Slide11

Pathos, Logos or Ethos?Slide12

Pathos, Logos or Ethos?Slide13

Pathos, Logos or Ethos?Slide14

Now back to your audience

Your audience will influence the types of appeals you use as a basis for your argument.Which appeals are best for…. Hostile audiences? Ambivalent audiences? Academic audiences? Audiences who already agree?