PPT-Persuading your Audience

Not an inch to the west Not an inch to the east Ill stay here not budging I can and I will If it makes you and me and the whole world stand still from Dr Suess The . Julia Galdo, Managing Director, . Public Communication. American Institutes for Research. June 30, 2009. Social Marketing. Applies the techniques of commercial marketing to influence behavior change that benefits the target audience. . in . Advertising. Why . study persuasion? . Once . you know how the advertisers do it, you will be more aware of why certain products are persuasive!. Why study persuasion? . If you know why you are persuaded by something, you will be able to make a less-biased decision and form your own opinion. You can also use it to fight for a cause you believe in.. “Not . an inch to the west! Not an inch to the east! . I’ll stay here, not budging! I can and I . will. If . it makes you and me and the whole . world stand still. !” . --from Dr. . Suess. ’ “The . Writing a persuasive letter. Agenda. Read. Look at types of persuasion . Watch an awesome video. Look at advertisements. Read sample letters. Review . business letter format. Create . a rubric for the persuasive letter. Essentials. Purpose: what is the speaker persuading?. Audience: who is the speaker persuading?. Format: how is the speaker persuading?. Audience. Who is the audience?. What does the audience believe?. Expression in convincing and persuading. :. - You can relay on me.. - You can depend on me.. You can be sure of me.. I promise I’ll . . . .. I’m sure you are on your track. That’s the best decision, I believe. Expression in convincing and persuading. :. - You can relay on me.. - You can depend on me.. You can be sure of me.. I promise I’ll . . . .. I’m sure you are on your track. That’s the best decision, I believe. Colin Jorgensen. Association of Arkansas Counties. Litigation Counsel. cjorgensen@arcounties.org. Your Speaker For This Hour. Your Speaker. For This Hour. Your Speaker. For This Hour. 1. Know Your Audience. Out-of-School Youth. Roy Carr-Hill. Institute of Education, London. roy.carr_hill@yahoo.com. BRIEF. This is a very preliminary attempt to set out the difficulties of Tracking and Testing Out-of-School (henceforth . Your Text Here. You can simply impress your audience and add a unique zing. . Your Text Here. You can simply impress your audience and add a unique zing. . Your Text Here. You can simply impress your audience and add a unique zing. . Areas we’ll cover today. Philosophy of user-centered content. Structuring your content and navigation. Writing for the web. Writing about Elizabethtown College. Images and other Formatting. User-Centered Content. wanna. do is find out what it -- you know, you can't solve a problem until you find out what's the root cause. And I . wanna. find out, what is the problem, what's going on. And, it's temporary. I've had so many people call me and say thank you. Now, if you remember, when I did that a week ago, it was like bedlam. All of a sudden -- and you watch last night, and you see people talking. They say, “Well, Trump has a point. We have to get down to the problem.” The people that are friends of mine that called, they said, "Donald, you've done us a tremendous service.” Because we do have a problem and we have to find out what is the --. For our audience feedback we wanted to target our target audience as they will be the people who will be watching our film the most, so therefor their feedback will be invaluable. Our target audience is males aged from 18 – 30 as we feel the sci-fi side to our film will appeal to them. Furthermore, we wanted a romantic element to our film so it would appeal to females as well. Additionally, we thought we would target a working class audience as we have an element of the poor against the rich in our film which could appeal to a working class audience. So we decided to get feedback off both males and females, so we could get a balanced view. . with Kate Scott. 5-Step Strategy to Successfully Engage and Communicate with your Audience. Or, how to talk WITH them, not AT them. …. Kate Scott. Today’s speaker:. Kate . S. cott. . | Head of Digital Marketing at IBM Australia and New .