Not an inch to the west Not an inch to the east Ill stay here not budging I can and I will If it makes you and me and the whole world stand still from Dr Suess The ID: 465396
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Persuading your Audience
“Not an inch to the west! Not an inch to the east! I’ll stay here, not budging! I can and I will. If it makes you and me and the whole world stand still!” --from Dr. Suess’ “The Zax"Slide2
Audience
QW: Why does audience matter? Why is it important to think about your audience when presenting/ persuading?Need to connect with your audience. Consider: Popular knowledge/ opinionReliable/ credible sources Relevant experienceSymbolism and imageryVisual aides vs. visual distractions (be purposeful!)Appeal to the eye (clarity, focus, impact)Slide3
PATHOS
Do you appeal to your readers’ feelings, emotions, values, or morals?You can make your reader feel morally or emotionally invested through……
Evocative
language
Metaphor/
storytelling
Specific descriptions
Passionate deliverySlide4
LOGOS
Do your opinions and reasoning seem sound? Do your conclusions logical? Your paper will seem logical and sound if you include…
Reliable sources
Studies
& research results
Stats, facts, figures, surveys
Logical
conclusions/inferencesSlide5
ETHOS
Do your readers trust you? Are your sources credible and reliable?You can build trust & credibility through…
Relevant experience
Use of appropriate language & avoiding bias
Reliable sources
Addressing counter-arguments
Consulting experts
Following academic conventionsSlide6
Pathos, Logos or Ethos?Slide7
Pathos, Logos, or Ethos?Slide8
Pathos, Logos or Ethos?Slide9
Pathos, Logos or Ethos?Slide10
Pathos, Logos or Ethos?Slide11
Pathos, Logos or Ethos?Slide12
Pathos, Logos or Ethos?Slide13
Pathos, Logos or Ethos?Slide14
Now back to your audience
Your audience will influence the types of appeals you use as a basis for your argument.Which appeals are best for…. Hostile audiences? Ambivalent audiences? Academic audiences? Audiences who already agree?