Writing a persuasive letter Agenda Read Look at types of persuasion Watch an awesome video Look at advertisements Read sample letters Review business letter format Create a rubric for the persuasive letter ID: 364329
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Slide1
Persuading
Writing a persuasive letterSlide2
Agenda
Read
Look at types of persuasion
Watch an awesome video
Look at advertisements
Read sample letters
Review
business letter format
Create
a rubric for the persuasive letterSlide3
Types of Persuading
Aristotle (384-322 BCE) – Student of Plato; wrote on logic, philosophy, ethics, physics, biology, psychology, politics and rhetoric.
Rhetoric – the art of speaking; the art of PERSUASION.
What’s the goal of persuasion?
To change someone’s point of view
To inspire others to take actionSlide4
Logos, Ethos and Pathos
What do these words mean?
I do
n’
t speak Greek!
Logos = Logic
Ethos = Ethics or Image Pathos = Emotions or Passion Slide5
Persuading
Logos, ethos, and pathos + language = changing point of views and motivation.Slide6
LOGOS
Logic?
How do you appeal to someone’s logic?
Facts
Evidence
Reason
PercentagesStatisticsCase studies
Cause and effectSlide7Slide8Slide9Slide10
ETHOS
Ethics and character
How do you appeal to someone’s character?
Credible
Educated
Reliable
Fair Trustworthy
Honest
Ethical Slide11Slide12Slide13Slide14
PATHOS
Feelings?
How do you appeal to someone’s emotions?
Invite readers to care about your subject through;
Diction
Evidence
Claims that inspire
Love
Pity
Justice
Patriotism
Hope
Jealousy
Anger
Fear Slide15Slide16Slide17Slide18
Promoting Ugly
What are some ugly, but popular, products?
How would you promote ugly fruit and vegetables?
Which technique would you use and why?
VIDEOSlide19
Advertisements Activity
Essential Learnings
1
. In small group discussions and prepared speeches, students will present a personal viewpoint to a group of listeners. (S/L
)
2. Students will listen to others and articulate their personal response while demonstrating consideration for the opinions of others. (S/L)
5
. Students will use a variety of reading strategies to seek meaning and respond critically to texts. This includes the terminology required for critical response – compare, contrast,
defend, discuss, identify
, illustrate, and
support
. (R/V)Slide20
Advertisement
Students will examine advertisements from magazines and the newspaper to identify examples of persuasion.
Find examples of: logos, ethos and pathos
Be prepared to defend your opinion
Pathos
Ethos
Logos
Emotions
Fear – buy it
Desire
Empathy
Hunger
Character and identity
Celebrity
Uniform
Professionalism
Logic
Facts
Percentages
Charts
Lots
of wordsSlide21
Pathos, Ethos or Logos
_____
A
child is shown covered in bug bites after using an inferior bug spray
.
_____
Tiger Woods endorses Nike. _____ Sprite Zero is 100% sugar-free.
_____
A 32-oz. bottle of Tide holds enough to wash 32 loads. _____ A commercial shows an image of a happy couple riding in a Corvette.
_____
Cardiologists recommend
Ecotrin
more than any other brand of aspirin.
_____
Advil
Liqui
-Gels provide up to 8 hours of continuous pain relief.
_____
Miley Cyrus appears in Oreo advertisements.
_____
People who need more energy drink Red Bull Energy Drink. _____ A magazine ad shows people smiling while smoking cigarettes.Slide22
Vacuum Cleaner
video
“I
am reaching out to you in hopes for an answer to an unusual request for my son who is
autistic …”Slide23
Sample Letters
Identify;
The type(s) of persuasion
Its effectiveness
Strengths
Weaknesses
Format Slide24
Business
Letter FormatSlide25
Create a rubric
What will be graded in the final letter?Slide26
Write your letter
Use a graphic organizer to plan
Write
Proofread and revise
Publish (typed, double-spaced, Times New Roman or
Calibiri
12 pts.)Submit – Monday, March 16th