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Slide1
Persuading
Writing a persuasive letterSlide2
Types of Persuading
Aristotle (384-322 BCE) – Student of Plato; wrote on logic, philosophy, ethics, physics, biology, psychology, politics and rhetoric.
Rhetoric – the art of speaking; the art of PERSUASION.
What’s the goal of persuasion?
To change someone’s point of viewTo inspire others to take actionSlide3
Logos, Ethos and Pathos
What do these words mean?
I do
n’
t speak Greek!Logos = Logic Ethos = Ethics or Image Pathos = Emotions or Passion Slide4
Persuading
Logos, ethos, and pathos + language = changing point of views and motivation.Slide5
LOGOS
Logic?
How do you appeal to someone’s logic?
Facts
EvidenceReasonPercentagesStatisticsCase studies
Cause and effectSlide6Slide7Slide8Slide9
ETHOS
Ethics and character
How do you appeal to someone’s character?
Credible
Educated Reliable Fair Trustworthy
Honest
Ethical Slide10Slide11Slide12Slide13
PATHOS
Feelings?
How do you appeal to someone’s emotions?
Invite readers to care about your subject through;
DictionEvidence
Claims that inspire
Love
Pity
Justice
Patriotism
Hope
Jealousy
Anger
Fear Slide14Slide15Slide16Slide17
Pathos, Ethos or Logos
_____
A
child is shown covered in bug bites after using an inferior bug spray
._____ Tiger Woods endorses Nike. _____ Sprite Zero is 100% sugar-free.
_____
A 32-oz. bottle of Tide holds enough to wash 32 loads
.
_____ A commercial shows an image of a happy couple riding in a Corvette.
_____
Cardiologists recommend
Ecotrin
more than any other brand of aspirin.
_____
Advil
Liqui
-Gels provide up to 8 hours of continuous pain relief.
_____
Miley Cyrus appears in Oreo advertisements.
_____
People who need more energy drink Red Bull Energy Drink. _____ A magazine ad shows people smiling while smoking cigarettes.Slide18
Business
Letter FormatSlide19
Write your letter
Use a graphic organizer to plan
Write
Proofread and revise
Publish (typed, double-spaced, Times New Roman or Calibiri 12 pts.)