PPT-Ethos, Pathos, Logos

Ethos Pathos Logos If we dont move soon were all going to die Cant you see how dangerous it would be to stay Im not just invested in this community I love every building every business every hardworking member of this town. in . Advertising. Why . study persuasion? . Once . you know how the advertisers do it, you will be more aware of why certain products are persuasive!. Why study persuasion? . If you know why you are persuaded by something, you will be able to make a less-biased decision and form your own opinion. You can also use it to fight for a cause you believe in.. Three Methods of Persuasion. ETHOS = Appeal to Character . Ethos appeals to an audience by creating an atmosphere of trust.. Ethos highlights the character of its source. We look less to the message than to the person who’s delivering it. . Logos, Ethos and . Pathos. Logos. The Greek word “logos” means word or language or reason.. English translation=logic. It is concerned with the facts and the way in which they interact.. The best question to ask regarding this method of persuasion is “What sense does it make?”. Logos. Ethos. Pathos. Who is Aristotle?. Aristotle . (. 384-322 BCE. ). . is . the most notable product of the educational program devised by Plato. Aristotle wrote on an amazing range of subjects, from logic, philosophy, and . A work in progress by Ralph Wahlstrom. The Rhetoric of Scamming: . Ethos, Logos, and Pathos in my Inbox-. an absurd but relevant anecdote. 2. “. What did you do . in . school today?”. To: CEO/Owner. Writing a persuasive letter. Agenda. Read. Look at types of persuasion . Watch an awesome video. Look at advertisements. Read sample letters. Review . business letter format. Create . a rubric for the persuasive letter. Three different ways to prove your point. Logical Appeals. (. logos. )- convincing reasons and the logical evidence that supports those reasons. Facts . Statistics. Expert opinion. Example. Factual anecdote. “Not . an inch to the west! Not an inch to the east! . I’ll stay here, not budging! I can and I . will. If . it makes you and me and the whole . world stand still. !” . --from Dr. . Suess. ’ “The . Modes of Persuasion. Logos. Logos: . the . appeal to logic, means to convince an audience by use of logic or reason.. Effect on audience: . logos evokes . a cognitive, rational response. . Readers . get a sense of, “Oh, that makes sense” or “Hmm, that really doesn’t prove anything. The history of rhetoric and the concepts of. ethos, pathos and logos began in Greece.. Aristotle was a famous Greek philosopher. Literally translated from Greek, the word philosopher means one who loves wisdom.. Writing a persuasive letter. Agenda. Read. Look at types of persuasion . Watch an awesome video. Look at advertisements. Read sample letters. Review . business letter format. Create . a rubric for the persuasive letter. What appeal are advertisers using to get you to buy their product?. Snob Appeal, Bandwagon, Plain Folks, Repetition, Testimonial, Patriotism, Expert Opinion, Weasel Words. Objective:. You . have in front of you Ethos, Logos, and Pathos Cards, as well as cards with different persuasive techniques (bandwagon, snob appeal, . Persuasive Appeal. To ask for aid, support, mercy, sympathy, or the like. To make an earnest request. Your appeal is HOW you are persuading your audience. 3 Appeals: Ethos, Pathos, Logos. Mode 1: Ethos.  . Modern Rhetoric. Modern Rhetoric can best be defined by Kenneth Burke, who said “rhetoric is the ability to move bodies to action.”. Have you recently been in a friendly (or heated) debate with someone?.