Modes of Persuasion Logos Logos the appeal to logic means to convince an audience by use of logic or reason Effect on audience logos evokes a cognitive rational response Readers get a sense of Oh that makes sense or Hmm that really doesnt prove anything ID: 539264
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Slide1
Pathos, Logos, and Ethos
Modes of PersuasionSlide2
Logos
Logos:
the
appeal to logic, means to convince an audience by use of logic or reason.Effect on audience: logos evokes a cognitive, rational response. Readers get a sense of, “Oh, that makes sense” or “Hmm, that really doesn’t prove anything.”Slide3
Types of LOGOS appeals
Theories / scientific facts
Indicated meanings or reasons
(because…)Literal or historical analogiesDefinitionsFactual data & statisticsQuotationsCitations from experts & authorities
Informed opinions
Examples (real life examples)
Personal anecdotesSlide4
Ethos
Ethos:
the ethical appeal, means to convince an audience of the author’s credibility or character.
Effect on audience:
Helps reader to see the author as reliable, trustworthy, competent, and credible. The reader might respect the author or his/her views
.Slide5
Ways to develop ETHOS
Author’s profession / background
Author’s publication
Appearing sincere, fair minded, knowledgeable Conceding to opposition where appropriateMorally / ethically likeableAppropriate language for audience and subjectAppropriate vocabularyCorrect grammar
Professional formatSlide6
Pathos
Pathos:
the
emotional appeal, means to persuade an audience by appealing to their emotions.
Effect on Audience:
Evokes an emotional response. Persuasion by
emotion
(usually
evoking fear, sympathy, empathy,
anger)Slide7
Types of PATHOS Appeals
Emotionally loaded language
Vivid descriptions
Emotional examples Anecdotes, testimonies, or narratives about emotional experiences or eventsFigurative languageEmotional tone (humor, sarcasm, disappointment, excitement, etc.)