PPT-Your Story, Your Brand

Leeway Media for ILEANCC 2016 Stories Connect Story is your ultimate currency You are trading on your story This is why people buy your message or buy your product or even hire you to do a job. AC US 1382 1258 AAA AA 25 30 K57577rastase France 1360 1138 AA AA 26 32 Redken France 1285 1024 AA AA 27 22 Rexona UK 1203 1752 28 26 Biotherm France 1174 1277 AA AA 29 28 Vichy France 1170 1172 AA AA 30 25 Oriflame Luxembourg 1151 1310 AA AA 31 36 M Brand contribution measures the in64258uence of brand alone on earnings on a scale of 1 to 5 5 highest China Construction Bank Starbucks The Top 100 Chart 26 BrandZ Top 100 Most Valuable Global Brands 2014 27 Section 02 The Global Top 100 brPage 2br Using our solutions were rede57374ning what it means to engage customers with highimpact content across channels and devices Mikel Chertudi senior director of demand marketing Adobe Adobe maximizes its digital marketing returns Adobe is optimizing i fifteen different types of consumer-brand relationships, disciplinary research has been limited to the exposition of but a few relationship forms. A strong bias toward relationships analogo Marie Kulik, E2MA. What is . personal branding. ?. Do I need a logo. ? . Do I need a tagline? . PERSONAL BRANDING. 3. PERSONAL BRANDING. . Personal Branding is what people say about you when you are not in the room. to branding & marketing. What is a brand?. Name given to a product of service from a specific source; a brand name. . More to products & services than their names. What your customer thinks and feels when he or she hears your brand name. 1.24.2014. Why . W. e’re Here. Ensure a cohesive presentation of the Penn State brand. Empower each campus and unit to operate creatively and flexibly within the brand framework. Produce a consistent net perception of the Penn State brand. Brand Elements: PREVIEW. Brand Elements. (a.k.a. Brand Identities) – are those trademark-able devices that serve to . identify. and . differentiate. the brand.. Such Brand Elements include:. Brand Names,. . It. is . the perception . of an organization’s . function. , values, and attitudes . as . expressed through it’s policies, products, and the actions of its stakeholders. A . strong . brand. is trusted, . An Examination of Mere Exposure Effects in College-Sport Sponsorship Contexts. Sanghak Lee. Indiana University. April 18, 2009. Advisor: Paul M. Pedersen, Ph.D.. Sponsorship Growth. Sponsorship growth worldwide. 1/20/16. Julie Cottineau. BrandTwist. AGENDA. What is a Brand Story?. Examples from other brand stories. KEY ELEMENTS. Integrate . the Brand . Idea and Pillars. Include . the mission or the . brand/its . . To be a globally recognised premium food ingredient brand that has strong connections to both our supply chain and customers. HEILALA VANILLA BRANDING AND EXPORT MARKETS. Started . as an Aid Project after Cyclone . the big storyYulu’s mission is to champion social innovation by sharing stories that matter. brand personality THERE’S mood & feel gold rosy ink pulp mint colours & fonts futura heavy op C Diniso & C Schachtebeck. Uber has enjoyed a meteoric rise in SA and abroad. Defining Uber’s market not easy – public road transport?. Unique business model – does not own vehicles, maintain vehicles or employ drivers – ensuring low...