Book Publishing Rupert Gatti httpwwwopenbookpublisherscom Publishing Objectives Legacy Model Primary output Printed volume Price 80100 Sales 200400 Customers Libraries Sales revenue 2040k per title ID: 462089
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Adapting a Freemium Business Model for Open Access Book Publishing
Rupert Gattihttp://www.openbookpublishers.com/Slide2
Publishing Objectives
Legacy ModelPrimary output: Printed volumePrice: $80-100Sales: 200-400Customers: LibrariesSales revenue: $20-40k per titleDistributors net revenue $10-20k Publishers net revenue $10-20kBusiness Model: SuccessDissemination Model: Failure (no readers, no innovation)Slide3
Open Access ModelObjectives: Maximise readership
Maximise engagement/re-useDigital Objects – innovative outputsBusiness Model: Breakeven (non-profit)Minimise costsDevelop revenue sourcesSlide4Slide5Slide6
OBP Online Readers
Av readers per title, per month: Mean 425, Median 281Slide7
OBP Online ReadersSlide8
OBP Costs ($190k) 18 titles published Slide9
OBP Revenue ($198k)Slide10
OBP Sales & Sales RevenueSlide11
OBP Library Membership70 libraries internationally have joined
£300/$500 per annumSupport publication of 12-18 OA titles (will be 18-25 in coming year)All members of university have:ALL digital content free to downloadDiscounts on purchase of printed editionshttp://www.openbookpublishers.com/section/44/1/library-membership/