Angel investment Primer

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Angel investment Primer




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Slide1

Angel investment Primer

What is it and how to secure it

Slide2

Presenter Creds

Elizabeth Crowell

@

egcrowell

www.insideanangel.wordpress.com

Earned my stripes during Web 1.0

Owned

and

operated

a profitable, cash-flow positive businesses for

10

years

Pipeline Fellow Inaugural class

– 2011

Market Lead for

Astia

Angels NYC

CEO of

Bpeace

Slide3

Before we jump in: Define success

Slide4

Abbreviated Overview of Equity Raising

Slide5

Who are Angel investors?

Accredited investors = high net worth individuals

Successful business people

Sophisticated but not professional – distinct from VCs

Cash – Contacts – Connections

No two angels are alike

Slide6

Angels vs networks

Angel

Network

Individual

Group

Due Diligence Solo

Due Diligence Shared

Can move quickly

Can

move slower; may have staff and/or process to help deal along

Overall: can be nimble and decisive

Overall

: increased scope of contacts & amount secured but building consensus can take longer

Slide7

Funding funnel - angel groups

Overall, 1 to 4 out of 100

companies that apply

receive funding

Slide8

Deal terms

Source: ACA-SVB Confidence Survey – March, 2010

Slide9

Post-investment

Courting to “marriage”

Set communication expectations AND then meet them

Balance

between substantive and timely

vs

onerous

Slide10

resources

Associations:

Angel

Capital

Association;

Angel Resource

Institute

Networks

:

NYAngels

, Golden Seeds, Investors Circle,

Astia

, Launchpad, 37 Angels, Pipeline, Georgetown Angels

Twitter angels/VCs to follow

: @

bradfeld

; @

gothamgal

(Joanne Wilson); @

thehatchery

Books

: What Every Angel Investor Wants You to Know: An Insider Reveals How to Get Smart Funded for Billion-Dollar Idea by Brian Cohen & John

Kador

The Big Enough Company: Creating a Business that Works for You by Adelaide Lancaster & Amy Abrams

Links:

http://

femaleinvestors.plumalley.co

- list of female angels and VCs

http://ownyourventure.com/

equitySim.html

- online simulator for equity dilution

https://

angel.co

- crowd source funding from accredited investors

https://

fundersclub.com

- crowd source funding from accredited investors

http://www.yourfutureinbusiness.org/

partnerships.cfm

- from the

Thypin

Oltchick

Institue

for Women Entrepreneurs

Start-up Law Firms

: Goodwin Procter; Nixon Peabody; Gunderson

Dettner

;

Dentons

; Lowenstein

Slide11

THANK YOU

Elizabeth Crowell

Market Lead,

Astia

Angels NYC

@

egcrowell

Slide12

Meet some angels

Network is solid and ready to help you secure warm leads

Business plan or investor deck ready

Financials are in order

Be passionate and back up your passion with

datapoints

Do your homework

Prepare a term sheet or offering OR develop with a lead investor

ATTEND EVENTS & CONTINUE TO GROW YOUR NETWORK

Slide13

outside investment Evaluation

You & Your Team ScrappyCoachableSkin in the gameStageIdeaProductCompanyBusinessMarketB-B: high 100’sB-C: 100K+

Slide14

Overall trends

Upwards of $60billion invested annually between angels and VCs

Friends & Family invested between $50-75 billion every year

Rise in number of businesses launched + increase in angel investing = Series A

crunch

It’s cheaper than ever to start a business – $10K

Slide15

Before you Go asking angels….start-up capital + Advisors

Start-up Capital

Bootstrap

Friends & family

Grants & Business Plan competitions – equity- free!

Non-profit training + micro lending

Network of Advisors

Professional services

Industry-related

Personal


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