COMMUNICATION SECOND CANADIAN EDITION Part III Writing for special purposes Chapter Ten Writing business proposals Original Slides by Gates Stoner Pima Community College ID: 303588
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BUSINESS COMMUNICATIONSECOND CANADIAN EDITION
Part III: Writing for special purposesChapter Ten:Writing business proposals
Original Slides by Gates Stoner Pima Community College Adapted by Alan T. OrrSlide2
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2Objectives of this ChapterLearn how to organize business proposalsKnow the
five steps of the proposal-writing processAppreciate the
benefits of using visual aids in proposals
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3Goals of a ProposalTo persuade the clientTo fulfill one of the client’s needs
This is achieved by using
logical orderpsychological ordersolid evidence
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4Logical OrderReasoned flow of ideasIdeas arranged to support the proposal’s conclusion
Logical errors avoided
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5Logical ErrorsCircular reasoning
Hasty generalization
Non sequiturBiasEither/or thinkingStraw man“Hybrid cars save energy because they are more efficient in their energy consumption.”
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6Logical ErrorsCircular reasoningHasty generalization
Non sequitur
BiasEither/or thinkingStraw man“This sandwich tastes bad. All the sandwiches must be spoiled.”
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7Logical ErrorsCircular reasoningHasty generalization
Non sequitur
BiasEither/or thinkingStraw man“Sarah is a great athlete and corporate executive. All athletes make great executives.”
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8Logical ErrorsCircular reasoningHasty generalization
Non sequitur
BiasEither/or thinkingStraw man“Mr. Smith gave a good presentation, but did you see his tattoo? I don’t trust people with tattoos.”
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9Logical ErrorsCircular reasoningHasty generalization
Non sequiturBias
Either/or thinkingStraw man“Our choice is to accept this proposal or do nothing.”
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10Logical ErrorsCircular reasoningHasty generalization
Non sequiturBias
Either/or thinkingStraw man“The authors couldn’t even spell our founder’s name right. How can we accept their ideas?”
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11Psychological OrderGood news and bad news both influence an audienceHow the audience reacts to good and bad news is influenced by how each kind of news is presented
Use good and bad news strategically; introduce them when and where they will generate the audience reaction you seek
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12Solid EvidenceGeneral evidenceis made up of many specific examples gathered together or “generalized”
Specific evidence
treats precise details in a single case 11Slide13
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13Getting StartedDetermine your audience and the proposal requirementsCreate an outline:Overview
Problem analysisProposal specifics
Budget for solution, if applicableConclusion12Slide14
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14RevisingCheck that your proposalHighlights crucial information
Adequately addresses main ideasUses direct and specific language
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15PolishingReview formattingPrint on high quality paper
Consider binding method
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16Visual CommunicationIllustrations, charts, and photographs can help:Clarify a pointEmphasize a pointSimplify a point
Unify several pointsMake a good impression on the reader
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17Types of Graphics
Graphs/Charts
Flowcharts
Photographs
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