The Coal Industrys New Image in Appalachian Kentucky Al Cross Director Institute for Rural Journalism and Community Issues Associate Professor School of Journalism and Telecommunications University of Kentucky ID: 438822
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From Villain to Victim:The Coal Industry’s New Imagein Appalachian Kentucky
Al Cross
Director, Institute for Rural Journalism and Community Issues
Associate Professor, School of Journalism and Telecommunications
University of Kentucky
Dimensions Of Political Ecology conference on Nature and Society
March 2, 2013Slide2Slide3Slide4Slide5
Kayford Mountain, West VirginiaSlide6Slide7Slide8
Photo by Vivian Stockman, Ohio Valley Environmental Coalition, via SouthwingsSlide9
HARLAN
LETCHERSlide10
Carsey Institute surveysn =1,000
n
= 1,020
Margin of error: +/- 3.1 percentage pointsSlide11
Possible reasons for changesLocal factors unknown to us (not found by follow-up reporting)Great Recession (began soon after first survey; high unemployment still lingers; coal jobs and purchases are key to local economies)
Obama administration actions
Reaction by other elected officials
Reaction by the coal industrySlide12
63,000 of these plates were on private vehicles as of February 2013.Slide13
Another measure
of shift in views
about coalSlide14Slide15Slide16
Big Sandy Plant of Kentucky Power (American Electric Power), Louisa, Ky.Slide17Slide18Slide19
Who’s a miner?Tradition: Miners are miners, and operators are operators, labor unions reinforced that
Miners’ unions have largely left the region
Industry is on the defensive economically, from natural gas, and politically from Obama
Industry has played the political victim and responded with PR efforts that have created a sense of regional solidarity
Many area residents might now accept business publications’ label for coal companies: “miner”Slide20
Slides from Downstream Strategies study of Central Appalachian coalMay 2013Slide21Slide22Slide23Slide24