PDF-GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGESCopyright

1 GLOBAL TRUST IN ADVERTISING AND BRAND MESSAGESBER 20 2 BELIEVABILITY IS KEY IN ADVERTISING EFFECTIVENESS RECOMMENDATIONS FROM FRIENDS AND FAMILY REMAIN MOST CREDIBLETRUST INCREASES ACROSS NEARLY A. AC US 1382 1258 AAA AA 25 30 K57577rastase France 1360 1138 AA AA 26 32 Redken France 1285 1024 AA AA 27 22 Rexona UK 1203 1752 28 26 Biotherm France 1174 1277 AA AA 29 28 Vichy France 1170 1172 AA AA 30 25 Oriflame Luxembourg 1151 1310 AA AA 31 36 M Bhanu C. Vattikonda, . Vacha. . dave. , . Saikat. . Guha. , Alex C. . Snoeren. Organic . results. Sponsored. results. Query. 2. Huge and growing industry. 20%. 3. Source: . IAB/PwC Internet Ad Revenue reports. Chapter . 8. Effective Advertising and . Sales Promotion. 8.1. . Developing an Effective Advertising Campaign. 8.2. . Marketing Research for Advertising. 8.3. . Developing an Effective Sales Promotion Strategy. How do I know what to spend and how to justify it?. Dan Klusman, Northwest Insight LLC. Disclosures. Owner, Marketing and Communications Consultant. S. pouse . is a vascular . surgeon. C. lients . include small businesses, medical practices, smart phone app developers, and higher education . Newspapers Remain A Trusted Advertising . Format Globally. 60. %. Nielsen . Global Trust in Advertising Survey, Q1 . 2015. Six in 10 global respondents say they completely . or . somewhat trust ads in newspapers.. Lecture Plan. HW2. Exam 1. Prisoner's Dilemma. Empirical Studies of Advertising Effectiveness. Advertising and Media Planning . Definitions. Costs. Upfront Market. Today in Pricing Class. Guest Speaker . Chapter Objectives. After reading this chapter you should be able to:. Describe the elements underlying the creation of effective packages.. Appreciate the role and importance of point-of-purchase (POP) advertising.. Canada. .”. Canadians Trust Traditional News Media. Newspapers remain a trusted advertising source globally. Canadians view advertising positively. Traditional media advertising trusted. Trust in the traditional news media still very strong in Canada. Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. Text to 37607:. DEBATE61 . netID. Go online to AEM 4160 class website. Click on “attendance tracking” – in green font. Submit your . netID. or. . AEM 4550:. Economics of Advertising. Prof. Jura Liaukonyte. 1-1. Define promotion and integrated marketing communication (IMC).. Discuss a basic model of communication.. Describe the different ways of classifying audiences for promotion and IMC.. Explain the key role of IMC as a business process.. OverviewAdaptvprovidesafirst-of-its-kindopenplatformthatmakesbuyingandsellingvideosimpleandefficientTheAdaptvMarketplaceprovidesinstantaccesstotheindustryslargestpoolofaddressablevideoAdaptvknewthatit DR. . J. ayashri. Kulkarni. Creativity in Advertising. Meaning—Creativity is innovative ability. Capacity to create something new. Jest of advertising. Importance--creativity. Innovation. Fresh, new ideas. Dr. . Jayashri. . Kulkarni. Brand Building and Special Purpose Advertising. Brand Building: Communication . Process,A. IDA, Role of advertising in developing Brand Image, Brand Equity, and managing Brand Crisis..