Marketing capabilities Antecedents and implications for BB SME performance Bill - PDF document

Marketing capabilities Antecedents and implications for BB SME performance Bill
Marketing capabilities Antecedents and implications for BB SME performance Bill

Marketing capabilities Antecedents and implications for BB SME performance Bill - Description


Using a resourcebased view of the rm the study develops a structural model linking marketing capabilities and marketing performance A study of 367 SME Australian rms reveals that two key marketing capabilities namely branding and innovation have maj ID: 3733 Download Pdf

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Using resourcebased view

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