Marketing capabilities Antecedents and implications for BB SME performance Bill

Marketing capabilities Antecedents and implications for BB SME performance Bill Marketing capabilities Antecedents and implications for BB SME performance Bill  - Start

2014-10-08 109K 109 0 0

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Using a resourcebased view of the rm the study develops a structural model linking marketing capabilities and marketing performance A study of 367 SME Australian rms reveals that two key marketing capabilities namely branding and innovation have maj ID: 3733 Download Pdf

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Marketing capabilities Antecedents and implications for BB SME performance Bill




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