MEDITERRA SA Brand presentation 2015 The mastiha experience The Company MEDITERRA SA mastihashop A Société Anonyme according to the Greek Law 2190 20 Total Capital of 3650000 ID: 772985
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MEDITERRA SA Brand presentation 2015 The mastiha experience
The Company MEDITERRA SA / mastihashop A Société Anonyme, according to the Greek Law 2190 / 20 Total Capital of € 3.650.000 (7.300.000X0,50) Share holders ( over 5%): CHIOS MASTIHA GROWERS ASSOCIATION 51,04% ZAITECH FUND Α.Κ.Ε.Σ. 28,18% PLATONA ENTERPRISES COMPANY LIMITED 5,61% KORRES NATURAL PRODUCTS 5,13%
A Brief History Mediterra SA, was founded, in 17 June 2002 by Chios Mastiha Growers Association, with the main objectives: Establishment of a marketing tool for mastiha ( mastihashop ) Development, production, promotion and sale of mastiha products worldwide Development, production and sale of high quality Greek products Development & implementation of promotional activities
A Brief History To date Mediterra SA: has developed a retail outlet network under the brand “ mastihashop ” which comprises of 17 stores in Greece and abroad, has established a food production unit in Chios island, Greece where over than 100 different products are produced. has developed a wide distribution network for: Natural mastiha Mastiha chewing gum Cosmetic products ( selling line mastihacare ) Parapharmaceutical products ( selling line mastiha therapy ) Greek food products ( selling line cultura mediterra ) Mastiha liquer ENOSIS & KENTOS
Brands & Trademarks Retail Store Brands Mastiha Liqueur Parapharmaceutical products Greek food products Product selling lines
Company Structure
July 2002 : Establisment of first mastihashop in GreeceJanuary 2005 : Distribution of mastiha in Greece June 2005 : Attica Ventures shareholder of Mediterra S.A. March 2006: The company has been voted in the top 15 Most Innovative Companies in Greece September 2006: mastihashop in Cyprus December 2006: TSAKOS Shipping Group shareholder of Mediterra S.A. May 2007: Risins Star in the Greek Retail awardsJanuary 2007: Establishment of the production unit in Chios IslandApril 2007: mastihashop in New YorkFebruary 2008: Golden Sun Award at Superbrands 2008 February 2008: Listed in the Athens Stock Market December 2008: mastihashop in ParisApril 2011: establishment of the first new concept store Pantopolio September 2011: Distributor of mastiha chewing gum Company’s Landmark Dates & Events
Major Prizes & Awards mastihashop project: Chosen among the 50 best business scenarios for Greece for 2003 mastihashop Athens : one of the 10 best retail sale outlets in the food store category in the 2003,2004 & 2005 retailer competition Metal packaging: Gold HERMES award (1st prize) in the packaging category at the 2004 annual advertising awards Corporate identity: Silver HERMES award (2nd prize) in the corporate identity category at the 2004 advertising awards mastihashop website : 1st prize at the annual EBGE Graphic Design and Illustration Awards 2005 mastihashop coffee packaging: 1st prize at the EBGE Graphic Design and Illustration Awards 2005 Mastihashoptherapy product line: First Prize in the European Design Awards 2006 for packaging Mastiha liquer ENOSIS among the best products of the year 2011 from the retail magazine FOOD & BEVERAGE.
Chios mastiha Mastiha is a resinous exudation produced from the trunk and branches of the mastiha-tree (Pistacia Lentiscus var. Chia). This unique product is extracted from scratches and scores induced on the trunk and branches of the tree with a sharp tool. Mastiha in teardrop shapes dries, thickens and crystallises and it has an initial taste which is rather bitter but that soon gives way to a distinctive and unique flavor. Mastiha resin Mastiha tree – “skinos”
Chios mastiha characteristics Unique Natural, pure, and “green” Clean in terms of cultivation and processing Edible, even in its raw form Healthy with powerful claims and scientific research With a history and past With devoted fans Internationally acknowledged Certified by European Union as a Protected Designation of Origin (PDO) product With a wide range of uses and application The subject of scientific research
Chios mastiha Properties & Uses Benefits Contribute to the hygiene of the gastrointestinal system Contribute to the hygiene of the oral hygiene Anaplastic factor for the skin Applications Food & Drinks Industry Pharmaceutical Industry Chemical Industry Properties Antimicrobial Antibacterial Anti-inflammatory Antioxidant
The Product Groups Natural Chios mastiha Mastiha chewing gums Confectionery Cosmetics / pharmaceuticals Gourmet products Organic products Alcohol and soft drinks Traditional and gift items
mastihashop: the concept The mastihashop concept has been designed taking into account: mastiha’s unique product characteristics mastiha’s diverse properties and uses mastiha’s variety of products and large geographic spread of their origin mastiha’s long history in combination with the modern lifestyle and consumers’ habits and trends that seek and support : authentic, natural and high quality products that are produced with clean and fair methods and techniques Products with strong identity that represent the modern consumer’s principles and will make them stand out from the crowd The global trend for well – being
The mastihashop concept – Overview mastihashop : Lifestyle shops appealing to the senses, meeting points of different cultures, hospitable shelves for value added products not only from the birthplace of mastiha (Chios), not only from Greece, but also for products from the wider area which is the East Mediterranean, a region which corresponds to the historical mastiha markets. This approach allows the development of a wide variety of products and a large pool of ideas that leads to similar projects and business scenarios. In all these ventures, mastiha will constitute the vehicle to represent the wider East Mediterranean region as it is already indicated by the existing “selling line” of mastihashop: Finest Mediterranean Products
mastihashop: a modern grocery store Combining the experience with the quality
mastihashop_Chios , Chios Island, Greece , July 2002mastihashop_Athens, Athens, Greece, May 2003 mastihashop_Thessalonica , Thessalonica, Greece, February 2004 mastihashop_Athens_International_Airport , Athens, Greece, August 2004 mastihashop_Volos , Volos, Greece, November 2005 mastihashop_Nicosia , Cyprus, September 2006 mastihashop_New York , N. York, USA, December 2007 Pantopolio , Athens, Athens International Airport, April 2011 mastihashop_Larnaka International Airport, July 2012 mastihashop Istanbul, March 2013mastihashop Jeddah, Kingdom of Saudi Arabia, May 2013m astihashop Mecca, Kingdom of Saudi Arabia, September 2013mastihacafe Chios, Chios Island Greece, April 2014 mastihashop Jeddah Andalus , Kingdom of Saudi Arabia, June 2014mastihashop Jeddah (Safa Area), Kingdom of Saudi Arabia, June 2014 mastihashop Taif, Kingdom of Saudi Arabia, July 2014 mastihashop Dubai, United Arab Emirates , December 2014 mastihashop network
mastihashop network mastihashop _athens mastihashop _athens airport mastihashop _chios mastihashop _ thessaloniki mastihacafe_chios
mastihashop network pantopoleio mastihashop _ new_york mastihashop _ cyprus mastihashop _jeddah mastihashop _ volos
Athens Headquarters Office 11, Evridamados St. Athens, 11745 Greece Tel . +30 2103614 697 Fax . +30 2103631133 www.mastihashop.com info@mastihashop.com Chios Island Office-Factory Kalimassia , Chios, 82100 GreeceTel . +30 22710 51810 Fax. +30 22710 51933www.mastihashop.com info@mastihashop.com Contact Details