PPT-MEDITERRA SA Brand presentation

MEDITERRA SA Brand presentation 2015 The mastiha experience The Company MEDITERRA SA mastihashop A Société Anonyme according to the Greek Law 2190 20 Total Capital of 3650000. Brand contribution measures the in64258uence of brand alone on earnings on a scale of 1 to 5 5 highest China Construction Bank Starbucks The Top 100 Chart 26 BrandZ Top 100 Most Valuable Global Brands 2014 27 Section 02 The Global Top 100 brPage 2br fifteen different types of consumer-brand relationships, disciplinary research has been limited to the exposition of but a few relationship forms. A strong bias toward relationships analogo Cultivating Brand YOU!!. Georgia Holmes . Doran. Director of Career Education . Moore School of Business. Personal Branding. What does Corporate America know already?. People do business with people they know, like and trust!. Heng. Tien. Table of Contents . Company . Location . Organization and major activities, subsidiaries . Brand history . Financial data . Annual report . Key personnel and managers . Recent news . Category . Brand Identity and Style GuideWelcome Brand Identity and Style GuideCONTENTBRAELEMENTIn DetailOur NameBadge5-11Badge – ColoursBadge – Background ControlBadge – Clear SpaceBadge – S A . Brand Protection Review. . can enable you to review the brand protection your business needs. Your business operations may have changed considerably and the level of trade mark protection you require may need to be reviewed.. Needed or Wanted?. Betty . 吳巧愉. Sunny. 張雨珊. Vicky. . 楊依柔. 2012/01/02. Outline. A. Introduction. B. Thesis. C. Conclusion. D. References. A. Introduction (I). I. The concept. . 1. The origin. ON . PEPSI. Aswath. . Mayooran. R. Namrata. . kedia. Rohit. . Lakhotia. Deeraj. . Rane. Agenda. Overview Of Pepsi. Positioning and repositioning. Advertisement. Sales . promotion. Analysis of the product. 3. Chapter Objectives. After reading this chapter you should be able to:. Appreciate . marcom’s. role in facilitating the introduction of new brands.. Explain the innovation-related characteristics that influence adoption of new brands.. Andy Mackensen – Co-Founder & CMO, . SnackNation. My Goal for You…. Who is Andy Mackensen?. Combat-decorated U.S. Naval Officer. 2008: HUMAN (Helping Unite Mankind And Nutrition). 2013: Inc. Identity .  . Positioning.  BRAND ESSENCE . . Wheelen. , 2009:14. every . brand has an identity and that . every brand identity contains an essence. (DNA or kernel) that is the . very core . of the brand . Message Map. Kleenex brand, America’s . Softest Tissue. *, knows that once one experiences the softness of Kleenex brand tissues, they will be eager to share it with other cold and flu sufferers, friends and strangers alike, as a way to show they care. . An Examination of Mere Exposure Effects in College-Sport Sponsorship Contexts. Sanghak Lee. Indiana University. April 18, 2009. Advisor: Paul M. Pedersen, Ph.D.. Sponsorship Growth. Sponsorship growth worldwide. Vision & Core Message. It’s . not always the journey that changes our lives. It’s often the Discoveries we make along the way. It might be a humble-looking restaurant that serves the world’s best crab cakes, or maybe a gentle bike trail that ends with breathtaking views of the coastal mountains, or perhaps that perfect wave waiting to be ridden off the coast of Ventura. At Discoveries, we love to explore the diverse wine regions up and down California. We find exceptional vineyards that remain unknown to most other wineries. You can taste the presence of each of these amazing sites in every one of our wines. Great discoveries may be hard to find but we guarantee they are well worth the journey..