PPT-Module 3: Understanding the Tourism Market

Overview Understand tourist motivations and preferences Understand the role food plays in the tourist experience Compare food tourist types by food interests and activity levels Evaluate food and farm tourism promotional options. 656 JPEG Encoder Scaler H264MPEG2 TranscoderEncoder SX3 1Gbit FCRAM Dr Lisa . Ruhanen, The University Of Queensland. Dr Michelle . Whitford & . Dr Char-lee . McLennan, Griffith University. Context. Globally tourism has been advocated as a socio-economic opportunity for Indigenous peoples. CHRISTIAN STIPANOVIC, PhD, Full Professor. ELENA RUDAN, PhD, Assistant Professor. PETRA PERŠIN, Student. University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija. ToSEE. - Tourism in South East Europe . Adam Pawlicz. Szczecin University. ToSEE. - Tourism in South East Europe . 3rd International Scientific Conference . Sustainable Tourism, Economic Development. . and Quality of Life. University of Rijeka, Faculty of Tourism and Hospitality Management . “What, Who and How? Enhancing Economic Benefits of Archaeological World Heritage Sites”. Brent Lane. University of North Carolina. Kenan-Flagler Business School. The Carolina Center for Competitive Economies (C3E). Overview. Understand tourist motivations and preferences. Understand the role food plays in the tourist experience. Compare . food tourist types by food interests and activity levels . Evaluate food and farm tourism promotional options. Alain Lumbroso. ICAN Conference, Antalya , Oct 19 2015. alaın.lumbroso@oecd.org. What is the ITF?. 2. 57 . member . countries . (34 OECD + 23 non-OECD). Active in all modes of transportation. Housed at the OECD . INVEST IN NAMIBIA 2016. SAFARI HOTEL. Presented by: Hon. . Pohamba. . Shifeta. , MP. PRESENTATION OUTLINE. Policy Framework for Tourism. Why invest in Namibia. Namibia attractions: Key Facts. Country . Tourist. : . people traveling . to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other . purposes. Passport. : . passport use goes back to 12th Century . You Don’t Have to Stay Home!. Robert R Robins, Mark Gleason . & Paul Stansbie. Department of Hospitality & Tourism Management. Defining Adventure Tourism. Adventure Tourism is “physically bracing, adrenalin-driven, somewhat risky, with moments of exhilaration punctuated by many opportunities to assess and reassess what has been done or accomplished.”. 24 June 2014. What is Tourism New Zealand . doing to help achieve the Tourism 2025 aspirational goal of $41 billion in tourism revenue in . 2025?. Grow sustainable. air connectivity. Target . for value. biggest revenue generators. Tourism represents approximately 33% of the world’s exports (revenue generation) . For small countries it can represent almost 3/4ths of their yearly national income. In 2007, 898 million people travelled internationally. Made by Syed Aashir Sarwar. Jinnah House. What is Tourism? . Tourism is travels for recreational, leisure or business purposes.. The World Tourist Organization defines tourists as people who "travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year. Travel Tidbit. What is the #1 Tourist attraction in the world?. Customers vs Consumers. Customers. = buy the . product. Consumers. = use the product. Target market. Focusing all marketing mix decisions on the specific group of people you want to...