The Changing Face of Deluxe and Small Business PowerPoint Presentation, PPT - DocSlides

The Changing Face of Deluxe and Small Business PowerPoint Presentation, PPT - DocSlides

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SCORE Presentation. June 11, 2015. About Your Speaker. 2. TIM CARROLL BIO. Responsible for Deluxe’s . Small Business . marketing including research, ecommerce, creative services, direct mail, analytics, and channel marketing. ID: 643674

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Presentations text content in The Changing Face of Deluxe and Small Business

Slide1

The Changing Face of Deluxe and Small Business

SCORE Presentation

June 11, 2015

Slide2

About Your Speaker

2

TIM CARROLL BIO

Responsible for Deluxe’s

Small Business marketing including research, ecommerce, creative services, direct mail, analytics, and channel marketing.Vice President, Small Business Marketing since 2011SCORE Board of Directors since 2013Forrester and CEB Marketing Leadership Councils

Slide3

3

Marketing Solutions & Other Services

Forms, Accessories, & Other Products

Checks

Revenue:

$1.67B (~6% growth)

Adjusted Operating Income:

$351M

Adjusted EPS:

$4.20

Cash Flow From Operations:

$280M

2014

$

1.67B

revenue company transforming to marketing solutions

&

other services provider that helps Small Businesses & Financial Institutions grow

About Deluxe

Slide4

4

Financial Services

Small Business Services

Direct Checks

Leading provider of products & services to financial institutions

~5,600 customers

Adjusted operating margin 24.7%

America’s leading direct-to-consumer check supplier

~6 million customers

Adjusted operating margin 33.2%

(22% of revenue)

(67% of revenue)

Leading provider of personalized products & services to small businesses

~4.6M customers; ~837K web-sites

Adjusted operating margin 17.8%

MOS

MOS

FORMSCHECKSMOS

FORMSCHECKS

About Deluxe

FORMS

CHECKS

(11% of revenue)

Slide5

5

2014 represents 5

th

consecutive year of revenue

growth

with expectations

for

2015 revenue to grow for a 6

th

consecutive year

Adjusted

EPS

growth

of nearly

9% in 2014 with expected growth again in 2015

Cash flow from operations growth of over 7% in 2014 representing 6 straight years of increasing operating cash flow with expectations for a 7th year of growth in 2015

Net debt reduced $264M

or 35% since 2009

* Note: 2015 Outlook represents management outlook as published in the fourth quarter earnings press release issued by Deluxe Corp. on January 22, 2014, also furnished with the SEC on form 8K on January 22, 2014. The 2015 Outlook is not being reaffirmed here.2015 Outlook*2015 Outlook*2015 Outlook*

Financial Highlights

Slide6

Grow MOS

Low-double

digit

organic revenue growth

Small-to-medium sized acquisitions

Small Business Marketing

Web Services

Fraud, Security, Risk Management, & Operational Services

Other FI Services - targeting & campaign services, online account opening/anchoring/ activation, commercial/ treasury

services

Gain Check Share

Dependent on FI wins + gaining SB channel share

New FI Wins

Technology-led

including online ordering & customer reporting, flat package, digital print

Higher proven retention & penetration rates

Price competitive

New SB Wins

Channel reach share gain

High security focusPrice competitive6Actions

Manage Secular Check Decline

Velocity

6% Personal

4-5% Business

Drivers

Personal

Rate of adoption of auto bill pay, housing stock/starts, price sensitivity

Small Business

Speed of adoption of electronic payment

Use of check book to control costs & manage accounting

Ability to manage price/value relationship with customer

Key Transformative Actions & Drivers

Slide7

7

In Thousands

Financial Institutions

Wholesale

Services

Retail

Services

Distributors

Dealers

Major Accounts

Call Centers

Online

Partners

Web-to-

Print

Social

Media

Web

Hosting

Web

Design

Logo

Design

Fraud &

Security

Payroll

Services

Checks,

Forms

Email

Marketing

SEM/

SEO

How we increase customer count

Channel reach

Customer segmentation

How we increase revenue

Breadth of Offers

Cross sell / Pricing

Marketing maturity stage

Acquisitions (small-to-medium sized)

Channel Reach

Breadth of Offers

# of SB Customers

Why We’ll Succeed

Slide8

Business Overview

Marketing Solutions & Other Services

Cimpress

, 123 Print,

Zazzle

1+1, Go Daddy, Web.com, Endurance,

Verio

, Parallels,

Wix

,

Weebly

Constant Contact,

MailChimp

,

iContact

,

AWeber

ReachLocal

, HubSpot

, Yodle, BoostabilityLocal PrintersPaychex, ADPePay, Bill.com, Pay Simple, Freshbooks

8

Deluxe Competitive Landscape

Slide9

9

DELUXE’s Transformation

Slide10

10

Step #1: Best Asset is

B

iggest

O

bstacle

Slide11

11

Would You Buy a Website from a Check-Printer?

Slide12

Would You Buy a Website from a Check-Printer?

Slide13

2014: WORKHAPPY

Slide14

2015: Small Business Revolution

Slide15

15

Promising Progress

80% of Deluxe Customers Use/Plan to use Online Marketing Products in coming year

32% rate Deluxe as a “9” or a “10” in ‘likeliness to consider’

Average annual spend is $1,000

4MM existing customers * 80% *32%*$1000 =

>$1 Billion Market

Slide16

16

Corporate Executive Board

CEB is the world’s leading member-based advisory

company. With

more than 30 years of experience working with top companies to share, analyze, and apply proven practices, we begin with great outcomes and reverse engineer to help you unlock your full potential

.

Every year we equip over

21,000 senior

leaders from

more than

10,000 organizations

across 110 countries with the insights and actionable solutions they need to respond quickly to evolving business conditions and transform operations.

90

% of the Fortune 500, nearly 75% of the Dow Jones Asian Titans, and more than 85% of the FTSE 100

.

Slide17

Slide18

Slide19

Slide20

Slide21

Slide22

Slide23

23

Putting “Commercial Insight” to Work at Deluxe

Slide24

Business Overview

Marketing Solutions & Other Services

Cimpress

, 123 Print,

Zazzle

1+1, Go Daddy, Web.com, Endurance,

Verio

, Parallels,

Wix

,

Weebly

Constant Contact,

MailChimp

,

iContact

,

AWeber

ReachLocal

, HubSpot

, Yodle, BoostabilityLocal PrintersPaychex, ADPePay, Bill.com, Pay Simple, Freshbooks

24

Deluxe Competitive Landscape

WHAT CAN DELUXE PROMISE THAT NOBODY ELSE CAN?

Slide25

25

Deluxe Competitive Insights

FASTEST

CHEAPEST

SEXIEST

MOST RELIABLE

X

X

X

X

Slide26

“Deluxe Knows YOUR Customer”

26

Slide27

Proof Points and Commercial Insights

27

Slide28

28

Proof Points and Commercial Insights

Slide29

29

Proof Points and Commercial Insights

Slide30

30

Proof Points and Commercial Insights

Slide31

Collecting Data-Rich Leads

31

Slide32

Very Specific Conversation about YOU

Slide33

So Far, So Good

Old Positioning: 0.86% Transfer Rate

New, Generic Position: 1.75% Transfer Rate

New, Vertical Position: 8.71% Transfer rate

WE’RE SEEING A DRAMATIC INCREASE IN THE NUMBER OF QUALIFIED CONVERSATIONS WE’RE HAVING WITH CUSTOMERS.

Slide34

WRAP-UP and Q&A


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