FP7SME20122 PHYTOME 315683 Brussels November 16 2015 Prof dr Theo M de Kok Coordinator PHYTOME project Maastricht University the Netherlands Welcome Introduction Why is there a need for the PHYTOME project ID: 912588
Download Presentation The PPT/PDF document "Final Dissemination meeting" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Slide1
Final Dissemination meeting
FP7-SME-2012-2- PHYTOME (315683
)Brussels, November 16, 2015
Prof. dr. Theo M. de Kok
Coordinator
PHYTOME project
Maastricht University,
the
Netherlands
Slide2Welcome
Introduction
Why is there a need for the PHYTOME projectWhat comes out of the project (Birdseye view)
Benefit and perspective SMEs and SME associations (Frans Egberts)
Rationale behind PHYTOME and project outline
Slide3Why PHYTOME
P
eople really appreciate good quality meat products in their daily diet.
Slide4Why PHYTOME
The World Cancer Research Fund (WCRF) classifies epidemiological evidence sufficient to link meat consumption to colon cancer risk
;
International Agency on Research in Cancer (WHO-IARC) classifies processed meat as proven human carcinogens (Group
1
).
Slide5Why PHYTOME
Slide6Project objective
Main goal of the project:
To develop new meat processing technologies, resulting in meat products that have reduced nitrite levels and added natural extracts, that contribute to human health and are attractive for consumers.
To achieve a possible European public health benefit;
To establish a united pro-active response;
To stimulate innovation in food industry;
And to improve the image of meat quality and meat processing industry
Slide7http://
www.phytome.eu
SME perspective
Benefit for SMEs and SME Associations
Mr
. Frans Egberts,
Henri van de
Bilt
/VNV/CLITRAVI
Slide8Rationale behind PHYTOME
The World Cancer Research Fund (WCRF) classifies epidemiological evidence sufficient to link meat consumption to colon cancer risk;
Mechanism of action involves the endogenous formation of N-
nitroso
compounds (NOC or ATNC);
NOC formation is stimulated by haem iron and nitrite in preserved meat products;
NOC are carcinogenic in animals and have different modes of action.
These facts create an unfavorable image of meat products and result in stagnating meat consumption trends.
Slide9Rationale behind PHYTOME
The World Cancer Research Fund (WCRF) confirms the protective effects of vegetables and fruits against colon cancer;
The protective effect is attributed to specific bioactive compounds (phytochemicals);
Some phytochemicals are known to reduce NOC formation;
Phytochemicals are known to counteract NOC- associated modes of action;
Specific phytochemicals are known to have antioxidant, and antimicrobial capacities.
Slide10Rationale behind PHYTOME
Research hypothesis:
Reduction or replacement of nitrite in meat products by a combination of phytochemicals will result in the production of meat products that are:
microbiologically safe
of good sensory quality
not stimulating endogenous formation of NOC
improve human gut health
attractive for consumers.
Slide11Overview
Slide12Overall outcome
Cluster 1
: A range of products have been produced with reduced nitrite and added plant extracts;Cluster 2: The selected combination of bioactive compounds was capable of reducing exposure to NOC and gene expression profiles have been established
Cluster 3: Consumer studies have demonstrated the positive attitude towards the new products.
Slide13Implementation
To achieve the goals of the PHYTOME project implementation of the
concept is crucial !
Slide14Agenda
Slide15http://
www.phytome.eu