WORKshop by Dominika Potuzakova Todays Agenda What we will do today 730 830 Lecture 830 845 Break 845 915 Sorting out the user findings 915 1015 Creating the Experience map amp finding opportunities ID: 796702
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Slide1
Experience Mapping
Practical
WORKshop
by Dominika Potuzakova
Slide2Today’s Agenda
What we will do today!
7.30 – 8.30 Lecture
8.30 – 8.45 Break
8.45 – 9.15 Sorting out the user findings
9.15 – 10.15 Creating the Experience map & finding opportunities
10.15 – 10.45 Presentation of the opportunities
Slide3What is Experience Flow?
‘It's a design tool that helps in finding the new design and business opportunities for either an innovation or re-design’
Slide4What can you use the Experience Flow for?
To map users' experiences
To understand the design context
To find the (re-)design opportunities
Slide5Principles to follow when making the Experience Map
Slide6Principle #1
It represents the experiences from multiple perspectives (e.g. patient,
family member, caregiver).
Slide7Principle #2
It pays attention to the sequence of experiences.
Slide8Principle #3
It focuses on the first person view, instead of the third person view.
Slide9Principle #4
It has enough detail to represent the real insights, but it also requires enough overview to make it visually
engaging.
Slide10Principle #5
It
combines past experiences with future possible
opportunities.
Slide11Principle #6
In an ideal situation the representation is dynamic in order to be able to make adjustment during stakeholder workshops.
Slide12Example of Creating the Experience Flow Model
Cancer Patient Use Case
Slide13Final Visual Experience Map
Slide14Experience Map user findings
Slide15"Raw" Experience Map with user findings
Slide16How do we start?
Slide17#1 Target users and stakeholders
Slide18Pacient
Rodina
Doktor
#1 Target users and stakeholders
Slide19#2 Map process from user findings
Slide20#2 Map process from user findings
Slide21#2 Map process from user findings
Slide22#
3
Match users' insights with the process
Patient's
comments
Slide23Process of the oncology care
Patients' findings
#
3
Extrapolate the user experience
Slide24#
4
Find the opportunities
Slide25#
5
Describe your opportunity for (re-)design
Slide26Procedure:
Select context/Create a goal (last week)
Interview Stakeholders
(last week, maybe this week if necessary)
Extrapolate findings & observations from the user research
Create an experience flow based on the findings & observations
Gain more insights if necessary/Fill in the gaps
Analyze the flow & spot the business & design opportunities
Present the map & opportunities & reflect on the workshops
Slide27Contact me
Do you have any questions?
Contact me via:
dominika@domi-logic.com
Thank you