PPT-Advanced Marketing Pricing Products and Services

What is Price The value in money or its equivalent for the exchange of a good or service psychological impact of pricing Psychological impact of pricing is the customers emotional response to the price. Essential Questions. Describe. the scope of marketing.. Describe. each marketing core function.. Explain. the marketing concept.. Marketing defined…. According to the American . Marketing Association . Price bundling. is the tactic of marketing two or more products and/or services for a price below the sum of the individual prices. It creates an incentive for purchasers of one product to also buy other(s).. . Tekle. . Sebahtu. Ph.D.. http. ://www.stcinternational.us. stcintL@q.com. Marketing Imported Products Agenda. Marketing Mix/targeting/Segmentation/ Positioning . Landed cost. Pricing strategy. Distribution channels. Opening Story: Solve the Problem in a Marketing Way. 2. What is Marketing?. 3. What Does CMO Do?. The Chief Marketing Officer (CMO) leads: . Sales management. Product development. Distribution . channel . Chapter . 11. Pricing Decisions. Copyright © . 2017, 2015, 2013 . Pearson Education, Inc.. . All Rights Reserved. Learning Objectives . (1 of 3). 11.1. Review . basic pricing concepts that underlie a successful global marketing pricing strategy.. Amanda Burns, Shari Doe, Chantelle Hitt. Gerber Products Company. Situation Analysis. Where are we now?. Historical Background. Nature of firm. Sales / profit history. Current marketing strategy/. objectives. Understand marketing’s role and function in business to facilitate economic exchanges with customers.. Notes: Guided & Printed Week #1. Key Terms. Marketing:. Process of planning, pricing, promoting, selling, & distributing ideas, goods, and services to create exchanges that satisfy customers. Services and. . Nonprofit Organization. . Marketing. 2012-2013. . © Peter . Dazeley. /Photographer’s Choice/Getty Images. 2. Discuss the importance of services to the economy. Discuss the differences between . Compare the alternative pricing strategies and explain when each strategy is most . appropriate.. Describe how prices are . quoted.. Identify the various pricing policy decisions marketers must . make.. Marketing. What is Marketing? – . The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants. . Marketing cont…. Developing. – studying customers to determine their wants & needs.. Houston 4-H CEO. Presented by Sheryl Nolen, CEA 4-H . WebEx Houston4HCEO3 October 12, 2015 . Houston 4-H CEO. Career & Entrepreneur Options (CEO). . Learn about running a business. Tapping into your talents . Marketing. Set of processes for creating, communicating, and delivering value to customers for improving customer relationships….ok now in my terms. The process of promoting, selling, and distributing a product or service . Chapter . 12. Developing and Pricing Products. Copyright © 2019, 2016, 2013 Pearson Education, Inc. All Rights Reserved.. Introduction. In this chapter we. identify important classifications of products. FMCG. Consumer Durables. Agricultural Products. Services. CLASSIFICATION OF PRODUCTS. FMCG. Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer-packaged goods. Items in this category include all consumables people buy at regular intervals. The most common in the list are toilet soaps, detergents, shampoos, toothpaste, shaving products, shoe polish, packaged foodstuff, and household accessories. .