PPT-Product Pricing Technology Life Cycle

Explanation of the chasm These categories seem to show a neat progression However in the technology adoption lifecycle theres often a large gap between your early adopters and the early majority. Price. The amount of money charged for a product or service, . or . the sum of the values that consumers exchange for the benefits of having or using the product or service.. Price Floor: minimum price. Overview. Software development in theory. Iteration and . incrementation. Risks and other aspects of iteration and . incrementation. Managing iteration and . incrementation. Other life-cycle models. Comparison of life-cycle models. Chapter 19. Pricing. Price. Barter. Price equation. What is Value?. Value= Perceived benefits/cost. Value-pricing. Do higher prices= Better products?. Profit= Total Revenue- Total Cost. Pricing Process. Customer Profitability Analysis, . and Activity-Based Pricing. Slide 8-. 2. Pricing Decisions. Pricing decisions are often the most difficult decisions that managers face. Pricing decisions examined in this chapter include. What is it?. the value of money (or its equivalent) placed on a good or service. key of pricing. understanding . the . value. . buyers. place on a product. importance . of . price. helps . establish and maintain a firm’s image, competitive edge and profits. Pricing Strategies. New-Product Pricing Strategies. Product Mix Pricing Strategies. Price Adjustment Strategies. Price Changes. Topic Outline. New-Product Pricing Strategies. Market-skimming pricing. Product comparability criteria are difficult to meet in our industry. IMPORT TRANSACTIONS. EXPORT TRANSACTIONS. CUP/PIC. COST 20%. RPM / PRL . (40% GM for Pharma). CUP/PIC. COST . 15%. RPM / PRL . (15%PVA/PVV30%). Compare the alternative pricing strategies and explain when each strategy is most . appropriate.. Describe how prices are . quoted.. Identify the various pricing policy decisions marketers must . make.. By Mrs Hilton for . Lesson Objectives. To be able to identify. and discuss a range of pricing strategies. To be able to discuss factors that determine the most appropriate pricing strategy. To be able to explain why pricing needs to be changed to reflect social trends. ?. Pricing . is a marketing function in which both a buyer . and. a seller . perceive the . most favorable value . for a good or service. 2. Price– You get what you pay for…. What does that phrase mean to you?. Strategy. This strategy is when a business charges the maximum price, then later lowers the price to attract the second round of customers.. Then the second round of customers will buy the product since it’s way cheaper.. Shenzhen Mindray Bio-Medical Electronics Co. Ltd.. SAP Innovation Awards 2022. Entry Pitch Deck. Shenzhen, China. Biomedicine. https://wwww.mindray.com/en . Shenzhen Mindray Bio-Medical Electronics Co. Ltd. . What is Price?. The value in money . (or it’s equivalent) . for the exchange of . a good or service.. psychological impact. . of pricing. Psychological impact of pricing is the customer’s emotional response to the price. The concept of product pricing is very significant and plays a decisive role in the field of marketing. A manufacturer has to take pricing decision before bringing the product in the market. The market demand, consumer support, margin of profit,...