PPT-The Buyer Journey

How Decisions Are Made Proprietary amp Confidential All rights reserved 1 Perceived difficulty of decision making at each purchase stage Percentage of respondents reporting as most difficult. http://www.orenisbetter.com/ | Sell your gold jewelry, gold coins, diamond, silver and engagement ring for cash in Toronto. We are Toronto's #1 jewelry buyers, get the most cash for gold today. Call us 647-234-2274. Buyer: So, I want to pick your brain and make your time as productive as possible. How much time do you have? I want to make sure we the complaints process and . the challenges of data in today’s world. Introducing . the “data . journey”. The Challenge.  . What’s . the challenge?. Cases have an increasing degree of . complexity.. My . role and experience . I’m responsible for the overall direction and everyday operation of the business, so in many respects I’m like any other company President. . The big difference is that I . How to Gain the Buyer Insights That Are . the Foundation of Content Marketing. Adele . Revella. Buyer Persona Institute. adele@buyerpersona.com . . #buyerpersona. Buyer’s Journey. Decision Criteria. December 10, 2015. Presented by: . Christy Mathurin, Manager, Online Marketing. Dave Hannon, Content Manager, Marketing Communications. Agenda. What is a Buyer’s Journey. Meet Mid Market “Jackie”. WHAT THE FUNNEL? . @. SarahBennight. Health IT nerd. Mom of three amazing . superheroes. Coffee junkie. Today’s Objectives. Understanding the marketing funnel, and relate that to how your CURRENT content fits throughout. IntroductionMatching Offers to Your Buyer’s JourneyToFu: Awareness StageMoFu: Consideration StageBoFu: Decision StageLanding Pages: Maximizing ConversionEmail Work�ows: Nurturing Your 4 4 ��RASE Purchase ContractPage 1 of 4 INITIALS: Buyer ________ / ________ Seller ________/________ INITIALS 1 of 4 : PARTIES TO THE CONTRACT – AGENCY CONFIRMATIONBuyer and Sel The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand HACK YOUR BUYER\'S BRAIN: TURN CUSTOMERS INTO RAVING FANS TO TURBOCHARGE SALES AND GROWTHHack The Buyer Brain uncovers the odd quirks of the human condition that affect how we buy, sell, and behave8212laying out a simple approach to sales and marketing that skyrockets profits.Have you ever wondered why your customers behave in a certain way? Why some of them buy repeatedly and delightedly, why others buy from you only once8212and why some people never buy from you at all?Simple: humans have evolved to survive, not buy8212and most marketing doesn\'t take human behaviour into consideration. Hack The Buyer Brain explains the psychology behind our behaviour, how we make purchase decisions and8212crucially8212how you can use these new psychological insights to create and implement astonishingly effective customer journeys.Kenda Macdonald isn\'t just any marketer: her background in forensic psychology gives her a unique insight into how the buyer\'s brain works. She shares real-life case studies and simplifies the science behind them, showing you how to hack the brain to attract and keep a steady stream of delighted customers.She breaks down the latest neuroscience so you can:Find and attract perfect customers8212and keep them interested.Create a seamless buying process, so people don\'t just buy your products and services, they do it with a massive grin on their faces.Wow your customers so they keep coming back for more (because it costs 600-700 MORE to get a new customer on board than keep an old one).Get ready to hack brains and win better quality leads, happier customers, and more ROI from your marketing. Limitations . and. . inefficiencies. . in . . procurement. . system. L. o. c. ali. z. e. d . supplier. . ba. se. Varying prices across bids of similar products. In-silo buying with no option of demand pooling. And Its Impact On Marketing”. Prepared By: Duane Weaver. PERCEPTION IS REALITY. Introduction to Buyer Behaviour. Buyer vs. Consumer. Defining Buyer Behaviour. Market Segmentation. Two Paradigms of Consumer Research. TODAY’S. AGENDA. 1 | . First, a Tale About Fishing. 2 | . What is a Buyer Persona?. 3 | . How Do You Use a Buyer Persona?. 4 | . How to Create a Buyer Persona . 5 | . Your Buyer Persona . A TALE ABOUT.