PPT-Chapter 6: E-Marketing

Introduction EMarketing is a subset of eBusiness that utilizes electronic medium to perform marketing activities and achieve desired marketing objectives for an organization Internet Marketing Interactive Marketing and Mobile Marketing for example are all a form of eMarketing. And 57375en 57375ere Were None meets the standard for Range of Reading and Level of Text Complexity for grade 8 Its structure pacing and universal appeal make it an appropriate reading choice for reluctant readers 57375e book also o57373ers students mcgrawhillcacollegebelch Endnotes 546 Credits and Acknowledgments 560 Name and Company Index 563 Subject Index 568 2013 National Leadership Conference. Cathy Christopher, SCORE Southern Utah. Kate . Stoodley. , SCORE Portland, ME. Session Agenda. Introduction of SCORE Presenters. Increasing . Awareness through Local PSAs . Unit 2: Credit and Debt. Explore. Examine the charts, graphics, and reading excerpts in Chapter 6: Consumer Awareness.. Make a list of questions you would like to have answered as we go through the chapter.. Opening Story: Solve the Problem in a Marketing Way. 2. What is Marketing?. 3. What Does CMO Do?. The Chief Marketing Officer (CMO) leads: . Sales management. Product development. Distribution . channel . This chapter will cover. Suggestions in electronic media. Suggestion in print media. Advertising and marketing strategies. Impacts of electronic communication. Suggestion in media. Suggestion. Presentation of ideas. Copyright 2010 by . Cengage. Learning Inc. All Rights Reserved . 1. What is Marketing?. What is Marketing?. A Philosophy. An Attitude . A Perspective. A Management Orientation. . A Set of Activities. &. Media. Alternative Media: buzz marketing, guerilla marketing, product placement and branded entertainment. Product placement VS. branded entertainment. Conditions for successful guerilla marketing. Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. Helping . Buyers Buy. Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved.. McGraw-Hill/Irwin. Marketing . -- . The activity, set of institutions and processes for creating, communicating, delivering, and exchanging offerings with value for customers, clients, partners, and society at large. AND TOMORROW. 1-1 . What Is Marketing?. 1-2 . Businesses Need Marketing. 1-3 . Understanding the Marketing Concept. 1-4 . The Changing Role of Marketing . CHAPTER. 1. Chapter 1. 2. Focus Questions:. What marketing activities are being demonstrated by Cargill in the advertisement? . Print advertisements have four key elements:. Headline . Copy . Illustrations. Signature. Some ads also include a company slogan.. Marketing Essentials Chapter 20, Section 20.1. Headline. Effective headlines are brief. They identify a benefit of the product or service and stress those benefits by making promises, asking questions, posing challenges, or using testimonials. . CHAPTER 1. THE DIGITAL MARKETING LANDSCAPE. WHAT IS DIGITAL MARKETING?. “Marketing using digital technology”. . “Digital marketing is . marketing”. . DIGITAL ISN’T THE ONLY OPTION. Digital. CHAPTER 8. MARKETING ON SOCIAL MEDIA. WHAT’S IN A NAME?. The title . Marketing on Social Media. is at odds with the majority of other sources that use . social media marketing. to describe the practice. .