PPT-Internet Advertising UW CSE454

11 509 Mike Mathieu mikefrontseatorg Agenda Industry context Advertiser view Publisher view Audience view Testingoptimization I know Im wasting half of my ad budget I just dont know which half. Chapter . Objectives. After reading this chapter you should be able to:. Appreciate the magnitude, nature, and potential for online and mobile advertising.. Describe how the online advertising process works.. The Digital Frontier*. Randall A. Lewis, Google, Inc.. Justin M. Rao, Microsoft Research. David . Reiley. , Google, Inc.. * Opinions expressed are our own, not our huge employers. Introduction. advertising is a $200+ billion per-year industry. September 2014. What do advertisers want?. To reach their target. To stand out from the profusion of advertising messages received every day. To communicate effectively. To sell their product or products. Chapter Objectives. After reading this chapter you should be able to. :. Describe . the role of endorsers . in advertising. .. Explain . the requirements for an effective endorser.. Appreciate the . factors that enter . 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. Tian. . Tian. 1. . Jun. . Zhu. 1. . . Fen. . Xia. 2. . Xin. . Zhuang. 2. . Tong. . Zhang. 2. Tsinghua. . University. 1. . Baidu. . Inc.. 2. 1. Outline. Motivation. Characteristic Analysis. Chocolate . Products. NAME:. . Dreamland. SELLING . PRICES:. 3 . Euros. ADVERTISING . AGENCY:. James Watson and . Associates. ADVERTISING . MEDIA:. Internet . adevrts. MAIN . OUTLETS:. . Supermarkets. 3 YEAR ADVERTISING SPEND TREND . TV STATIC, INTERACTIVE GROWING, NEWSPAPERS DECLINING. Looking . at the 3 year trend in advertising share, TV has remained static at . 28.4%, . while share of media spend to Interactive grew from . By . Laura . Epstein. While advertising has progressed socially since the 1950s by frequently portraying women as equally capable to men, it has regressed in terms of its distortion of the female physique.. Can target specific customers. Wide range of audience. Faster than traditional advertising. Viral marketing. Is when an organisation creates interesting and entertaining content that makes people want to pass it on to their friends using social networking, email and texting.. A form of communication that influences an individual to purchase something.. Branding. What is Branding?. The promotion of consumer awareness of a particular brand of goods or services.. Is advertising really effective?. WIPIWIPIWireless Internet Platform Team ETRIWIPIWIPIDeficiency of contents running on smartphone compared with existing mobile Porting the sharable mobile platform that can be adopted to bothsmartphon This beautiful scenic password organizer is simple to use and keeps all your important passwords in one place keep your internet passwords out of your computer away from hackers This Discreet Password Logbook is all you need to keep all your internet access safe and organized.this password keeper has spaces to record the website name username password and notes for different websites.It also comes with blank lined note pages at the back for keeping any kind of records you want.Features8226 Plenty of space 120 pages8226 Flexible Paperback8226 Sizenbsp 6quot x 9quot8226 Matte cover design Barham Muhamad - Nasir Ivan. E-commerce Marketing . Almost 42% of Americans plan to shop mostly online in 2017, according to the “2017 Shopping Outlook” survey by PriceGrabber. Another 45% plan to make most of their purchases through a...