PPT-Internet Advertising

UW CSE454 5509 Mike Mathieu mikefrontseatorg Agenda Industry context Advertiser view Publisher view Audience view Testingoptimization I know Im wasting half of my ad budget I just dont know which half. Chapter . Objectives. After reading this chapter you should be able to:. Appreciate the magnitude, nature, and potential for online and mobile advertising.. Describe how the online advertising process works.. Tian. . Tian. 1. . Jun. . Zhu. 1. . . Fen. . Xia. 2. . Xin. . Zhuang. 2. . Tong. . Zhang. 2. Tsinghua. . University. 1. . Baidu. . Inc.. 2. 1. Outline. Motivation. Characteristic Analysis. Chocolate . Products. NAME:. . Dreamland. SELLING . PRICES:. 3 . Euros. ADVERTISING . AGENCY:. James Watson and . Associates. ADVERTISING . MEDIA:. Internet . adevrts. MAIN . OUTLETS:. . Supermarkets. 3 YEAR ADVERTISING SPEND TREND . TV STATIC, INTERACTIVE GROWING, NEWSPAPERS DECLINING. Looking . at the 3 year trend in advertising share, TV has remained static at . 28.4%, . while share of media spend to Interactive grew from . -Access to shops and stores on the Internet, a user visiting an online shopping mall.. -Online shopping, cyber shopping, e-shopping are similar concepts.. -unlike traditional commerce, computers have access to a huge electronic means of buying and selling of goods.. Part . II. Types of Advertising. Institutional. Advocacy. Product. Pioneering .  primary demand for new product or category. Competitive  during growth stage; build demand for brand/product NOT category. LUISS 2015. INTERNET ECONOMICS. Paolo Cellini . @. cellinip. Venture Partner @ . Innogest. SGR. Board Member @ . LVenture. Group SPA. Previously . he had wide ranging, but related experience in many parts of the world:. Can target specific customers. Wide range of audience. Faster than traditional advertising. Viral marketing. Is when an organisation creates interesting and entertaining content that makes people want to pass it on to their friends using social networking, email and texting.. 2016 first six-months results. www.pwc.com. www.iab.net. Any trademarks included are trademarks of their respective owners and are not affiliated with, nor endorsed by, PricewaterhouseCoopers LLP.. Agenda. Henning Schulzrinne. http://. www.cs.columbia.edu. /~. hgs. /teaching/. itep. /. Class overview. 6/12/16. INFORTE IBW 2016. 2. Big questions. How does the Internet work, technically?. How come your Internet bill is so high (or low)?. Henning Schulzrinne. http://. www.cs.columbia.edu. /~. hgs. /teaching/. itep. /. Class overview. 6/12/16. INFORTE IBW 2016. 2. Big questions. How does the Internet work, technically?. How come your Internet bill is so high (or low)?. . under. the . project. NICE (. Network for Inter-Institutional Cooperation in Entrepreneurial Education. ) . financed. from the . Programme. Erasmus+. T. he world. . shape. in the 21st century. Barham Muhamad - Nasir Ivan. E-commerce Marketing . Almost 42% of Americans plan to shop mostly online in 2017, according to the “2017 Shopping Outlook” survey by PriceGrabber. Another 45% plan to make most of their purchases through a... 10. th. . Meeting of the Advisory Expert Group 13-15 April 2016. 1. . APPEARANCE OF NEW PRODUCTS. 2. B to B Business on line (direct . marketing,selling,transport,banking. ,…); . B to C .