Dee Moore Sources Four Design Principals contrast proximity alignment repetition Contrast The design principal of contrast is when objects in a picture are strikingly or drastically different in color or size or something stands out greatly and catches the eye of the viewer ID: 561299
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Slide1
Design Principals
Dee Moore
SourcesSlide2
Four Design Principals
contrast
proximity
alignment
repetitionSlide3
Contrast
The design principal of contrast is when objects in a picture are strikingly or drastically different in color or size, or something stands out greatly and catches the eye of the viewer.
This picture is a good example of contrast, because the red bell pepper pops out to the viewer as it is starkly different than the lime green color of the apples.
Other good examples of contrast are…
Ex. 1
Ex. 3
Ex. 2
Back to Design Principals MenuSlide4
Repetition
The design principal of repetition is when objects are repeated throughout the picture. It unifies the picture and keeps the viewer’s eye on the object.
This picture is a good example of repetition, because the Campbell’s can is repeated multiple times throughout the picture. Even though the colors change, all 8 images are Campbell’s soup cans.
Other good examples of repetition are…
Ex. 1
Ex. 2
Ex. 3
Back to Design Principals MenuSlide5
Alignment
The design principal of alignment is when items on a page are aligned with other items, and doing so creates cohesion. Items can be aligned on the left, center or right side of the page.
This picture is a good example of alignment, because the acronym, BARE, is aligned perfectly on the left side of the page. This allows the viewer to see the word easily and also the message it’s trying to portray.
Other good examples of alignment are…
Ex. 3
Ex. 2
Ex. 1
Back to Design Principals MenuSlide6
Proximity
Ex. 3
Ex. 2
Ex. 1
The design principal of proximity is when items on the page are organized according to their relationship to the other items. When items are similar, they are placed close to each other, and items that are different are further apart.
This picture is a good example of proximity, because the four blue ovals are similar and also placed close to each other.
Other good examples of proximity are…
Back to Design Principals MenuSlide7
Contrast
This is a good example of contrast, because the two flowers are starkly different colors, so they pop and stand out very well.
Ex. 2Slide8
Contrast
This is a good example of contrast, because the
zebra is two distinct colors, black and white, that are very different from each other.
Ex. 3Slide9
Contrast
This is a good example of contrast, because the
entire picture is shades of blue with the exception of the bright orange that pops.
Back to Design Principals MenuSlide10
Repetition
Ex. 2
This is a good example of
repetition,
because
the ballerina dancers appear multiple times, repeating themselves in the picture.Slide11
Repetition
Ex. 3
This is a good example of
repetition,
because
there are many green apples repeated. Therefore, the picture is unified; the focus is on the apples.Slide12
Repetition
Back to Design Principals Menu
This is a good example of
repetition,
because
there are multiples of the same column in the picture. Despite anything else going on in the picture, the focus in on the columns.Slide13
Alignment
Ex. 2
This is a good example of
alignment,
because the
name of the company is centered and also the first thing seen, while the additional important information is aligned on the right side and easy to see and read.Slide14
Alignment
Ex. 3
This is a good example of
alignment,
because
the ducks are organized in two straight lines down the center of the page, while it also creates cohesion and the idea of one larger unit.Slide15
Alignment
Back to Design Principals Menu
This is a good example of
alignment,
because the
apple seeds are aligned in the center of the apple and form a straight line. The seeds are organized and grouped neatly.Slide16
Proximity
Ex. 2
This is a good example of
proximity, because the squares are evenly spaced while staying close together since they are similar in size. Slide17
Proximity
Ex. 3
This is a good example of
proximity, because the information regarding the person is grouped together, and the information regarding contact information is grouped together in a different location.Slide18
Proximity
Back to Design Principals Menu
This is a good example of
proximity,
because
the different ovals have been arranged and grouped according to their different sizes. Slide19
http://www.hdwallpaper.co.in/view/wooden-color-contrast-1920x1080.html
http://ninaclock.com/piquant?page=88
http://pittkyle123.wordpress.com/page/2/
http://www.domesticatingit.com/presentation-zen-and-now/
http://eccentric-ecstasy.blogspot.com/2012_09_01_archive.html
http://www.uxmatters.com/mt/archives/2006/01/color-theory-for-digital-displays-a-quick-reference-part-ii.php
http://mitchellwapner.buzznet.com/photos/examplesofbeautifulc/
http://thebrushandbolter.blogspot.com/2012/05/contrast-making-your-models-pop.html
http://www.virtualspeechcoach.com/2012/03/07/using-contrast-in-presentations/
http://digital-photography-school.com/forum/archived-assignments/213072-color-contrast-jan-16-30-2013-a.html
http://moistdesign.blogspot.com/2011/03/repetition-and-interruption-with-katy.html
http://www.pianoblog.com/.a/6a00e54fc1c761883401761735ec5c970c-popup
http://www.erinashleycoaching.com/2013/03/the-power-of-alignment/
http://business-cards.choosewhat.com/business-card-printing-companies/prinly
https://twitter.com/alignedmodern
http://internetleadgenerationacademy.com/blog/
http://bekispassionatelypurple.blogspot.com/2011/05/proximity.html
Sources