G-Gloves Warms your Hands. - PowerPoint Presentation

G-Gloves Warms your Hands. Warms your Soul. APUNEN Liisa NGOM Maty PARK Dan Bi PERSEE James RAKOTOMANIRAKA Camille GROUP 1 - Section A, 8:30 A.M. - for November 30th, 2016 by

G-Gloves - the Original Gel Gloves

Product features Simple design - Universally lovable Gel Bag Internal position - heat everywhere Zipper - easy to open, easy to close Adjustable edge - Maximize heat efficiency Different sizes - Universally wearable Second internal thin flexible aluminum layer - sustainable heat 90% polyester & Thinsulate fiber - hot & light Until 40°C Gel Flex technology - flexible & indestructible Microwave compatible 200 g Heat up to 6h 360 diffusive technology Gel Bag Original technologyUp to 3h - Extra heat technologyFinal weight: 260g (one glove) - handmade pictures -

Our three products Gel Gloves Hair Braider Battery Multiplug

Gel Gloves Hair BraiderBattery Multiplug InnovationGel Bag Heat African style hair Braider Portable MultiplugCompetitive advantages Efficient and Sustainable Heat, Low Price, Trendy Adapted to every type of Natural Hair, Low Price Portable, Long duration Power Supply, Low Price Target Market Winter Sport Lovers Black Community High-tech People Main Segments Winter Sports People , Extreme Sports People, Medium-low income, Cold Geographical Areas, Occasions, Benefits Women, African style hair, 12-99 years old, self-caring High-tech People, Travellers, Millennials and Generation ZEstimated Price $ 20$ 50 (1)$ 30 (1) Producer CompanyWed’zeBabylissGeneral Electric RetailerDecathlonCarrefour FnacCompetitorsCampri, Hestra, Venture Heat, H&M, Chester Jefferies Hair Salons, (2) Generic products / Unbranded(3) Ellies, Nexus, Huntkey, Manutan, Conductix Wamplex

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What were the feelings ? Don’t let the Cold stop you from being a Winner Low Price Cheerfulness Energy The podium and the penguins emphasized the notion of victory Efficiency C ustomers are satisfied Happiness Vivacity Enthusiasm Winner Good Quality WinnerStimulationVigor GenuinenessG-gloves Fixed place in customers’ mindsGood mood Penguin Certified - HumorWarmth Pleasure of wearing gloves Girl Smiling

Perceptual Maps and Competitors Perceptual map for comfort and quality Chester Jefferies Normal luxury gloves Venture Heat Electric gloves with rechargeable battery Hestra Luxury ski gloves H&M Low-cost normal gloves Thermopad Heating gel pads Campri Low-cost ski glovesPerceptual map for price and efficiency

Unfilled Gaps Most Desirable Gaps: High efficiency and medium price High comfort and m edium quality Unfilled Gaps for price and efficiency Unfilled Gaps for comfort and quality most favorable product positioning

Positioning French leader in sport retailing 1106 stores worldwide in 2015Values - ‘Vitality and Responsibility’ Channel, Image, People differentiations Differentiation Competitive advantages Efficiency: good heat quality Sustainability: lasting heat Price: low price Great quality of heat and a sustainable extra heat at a lower price than competitors. Value proposition Warms your hands. Warms your soul. - Positioning statement“To winter sport lovers who desire to be heated to their fingertips, G-Gloves delivers, through gel bag technology, sustainability and efficient heat at low price to enable you to live your passion the fullest.” More for Less Overall Positioning Strategy

Segmentation Geographic Regions, Climate - People living in cold and snowy regions, hills and mountains - easy access to winter sports Demographic Medium and Lower incomes - while ski material is usually expensive, G-gloves allow lower incomes to benefit from winter sports Occupation - leisure and vacation public Psychographic Lifestyle, Personality and Activities - Winter Sports Lovers - Adventurous and extreme sports people looking for adrenalineBehavioral Occasion - vacation and giftsBenefits - high performance, durability and practicality

Competitors Indirect Direct L ittle & Light bag that provides Warm F ull heating capacity 40°C for 6-8 hoursSingle use & CheapIn conjunction with Oxygen, the mixture heats upMultifunctionalGets really hot with gloves Not suitable for everyoneThermopad Hands warmer Venture HeatHeatable gloves with lithium-ion battery technologyRechargeableFirst company to produce heatable glovesPriced between $179 and $210 HestraHigh-quality ski gloves with materials such as wool and leather Several models handmadeAverage price of $100One of the leading international glove brands for ski and outdoor activities markets Future Low-cost ski and outdoor clothing Prices ranging between $2 and $6Promoted as comfortable and excellent in quality Capacity to increase efficiency in terms of warmth in order to become a direct competitorCampri

Current Threat Potential Threat O ther competitors, such as Venture Heat and Hestra provide better performance regarding the power of the heat Some products of our competitors are higher in quality of material than our product gloves There is already a large established heating gloves market for winter sports which makes it harder for our product to penetrate the marketEmergence of new gel gloves by other wintersport companies with new attractive and innovative features may steal our customersGloves made by new companies may provide equal heat duration that is still cheaper than our product New gloves may gain more popularity due to better advertising strategies

Our sustainable competitive advantages These differences respect the criteria that are:ImportantAffordable Superior CommunicableDistinctive ProfitableThe Gel Gloves: designed to solve the two main problems of the targeted customers: the incapacity to effectively warm their hands when practicing their favorite winter sports their inability to pay for expensive equipment. provide the feature that the other low costs normal gloves did not have delivers it to a price the consumers will actually be willing and able to pay. Main Competitive Advantage “Low Price - Efficiency” (efficiency refers to how well our product performs its job: heating)Strategy Promoting differencesBetter ThanVenture HeatHigh performance but high price $180 - $210CampriLow price but poor performance$5 - $15