Download Presentation - The PPT/PDF document "Future of Privacy Forum “" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Future of Privacy Forum “
Presentation on theme: "Future of Privacy Forum “"— Presentation transcript:
Future of Privacy Forum “Icon”Survey:Online Behavioral Advertising & Privacy Final Results
Mary J. Culnan
OverviewFive questions to measure: Participation in 13 online activities
Attitudes toward comfort with OBA (with and without FIP’s – transparency & choice)
Experience with 8 privacy-protective behaviors
Attitudes toward privacy (9 items)
Assess how attitudes vary based on subjects’ online experience
Sample size = 2,604Slide3
Internet ActivitiesSample item:Have you ever used search engines to find information?
Approximately half (or more) of sample had participated in 12 of 13 activities
Average = participation in 9 activities
2% had not participated in any activities
56% spent at least 15 hours online/week Slide4
Comfort with OBASample item:
How comfortable are you with information about the websites you visit across the Internet being used to decide what ads you see?
Comfort (no FIP)
23% are comfortable or very comfortable
Comfort (transparency & choice)
40% are comfortable or very comfortable
Computed difference between two items:
37% became more comfortable
Of 56% who remained unchanged after FIP
38% remain uncomfortable
33% remain neutral
29% remain comfortableSlide5
Privacy Protective ActivitiesSample Item:Have you ever set your browser to reject cookies?Approximately 40% (or more) of sample had engaged in 7 of 8 activities
Average participation was 4 activities
8% had never done any of theseSlide6
Privacy ConcernsSample item I’m concerned that websites are collecting too much personal information about me
Key FindingsApproximately 30% of people are neutral about OBA (with or without FIPS)Without FIPS, 23% are comfortable with OBA
With FIPS (transparency & control), 40% of people are comfortable with OBA
FIPS increase comfort with OBA for people who
Are most active online
Engage in more privacy-protective behaviors (e.g. opting out)Slide8
What We Don’t KnowHow well people understand OBAMajor implications for consumer education
people will opt out of OBA if given the opportunity
Future of Privacy Forum “ - Description
IconSurvey Online Behavioral Advertising amp Privacy Final Results Prepared by Mary J Culnan Bentley University Overview Five questions to measure Participation in 13 online activities ID: 137552 Download Presentation
Jules Polonetsky. Co-Chairman and Director, Future of Privacy Forum. The Future of Privacy Forum (FPF) is a Washington, DC based think tank that seeks to advance responsible data practices. The forum is led by Internet privacy experts Jules Polonetsky and Christopher Wolf and includes an advisory board comprised of leading figures from industry, academia, law and a.
The truth examined. Saturday, Mar 26, 2011. 1. Citizens' Action Forum. A Personal Experience in the erstwhile Soviet Union. On an evening walk. A visit to a tourist spot. A drive round the country. Saturday, Mar 26, 2011.
Fourth Amendment. David Nuffer. The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, . and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized. .
computer science research. John Hopcroft. Department of Computer Science. Cornell University. Heidelberg Laureate Forum Sept 27, 2013. Time of change. The information age is a revolution that is changing all aspects of our lives..
David Nuffer. The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, . and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized. .
Address the Philadelphia Area Collegiate Cooperative about the helium shortage and how to best prepare. Define . current helium needs and the impending supply criticality as it impacts the local PACC..