Maria Isabel Quero Adenike Kebi Mola Aranda Noelia Martín Espada Laia Alonso Romero Laia Navarro Irún Laura Pérez Guàrdia YEEF Young European Entrepreneurs of the Future DampJ SOLES ID: 772737
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Maria Isabel QueroAdenike Kebi-Mola ArandaNoelia Martín EspadaLaia Alonso RomeroLaia Navarro IrúnLaura Pérez Guàrdia YEEF – Young European Entrepreneurs of the Future
D&J SOLES(Dancing N joy Soles)D&J Soles is a practical point protection stuck to a sole for avoiding foot pain to ballet dancers
OBJECTIVEObjectiveOur objective is to obtain total relief of pain inballet dancing.
OUR HOMEMADE PROTOTYPEThis pointprotector is in the market nowadaysAnd this is our prototype. A Point protector that holds all the feet better
MISSION STATEMENTOur product helps people to enjoy sport and dancing, it encourages the sport practice and, above all, dancing.Because our point protector and sole make an innovative which give joy to the art of dancing .
1 Year 2 Year3 Year 1. Start capital 10.000 - - 2. Revenue 240.000 350.000 780.000 Turn over 8.000 8.000 16.000 loans - - - Private investments Working Hours Time Other2.0002.0004.000 TOTAL revenue260.000360.000800.0003. Expenditure47.00050.40010.000 Investment7.5001.000028.000 Materials50.00083.40018.000 Running costs4006001.000 Taxes and fees3.0005.00018.000 TOTAL costs107.900149.400332.000 TOTAL expenditure152.100210.60040.800 FINANCE PLAN
OUR PROTOTYPE: ECONOMYInvestments
OUR PROTOTYPE: ECONOMY
MARKET RESEARCH OF DANCE SCHOOLIn these picture you can se the different dance school that there are in Barcelona, province of Barcelona and Catalonia.tIn Barcelona there are 130 schools of dance.
MARKET RESEARCH OF DANCE SCHOOLIn the province of Barcelonathere are around 150 schools of dance
MARKET RESEARCH OF DANCE SCHOOLIn Catalonia thereare 400 schools of dance This pictures show us that the number of people who dance are aproximately 200.000. This means that our product could succed
MARKET RESEARCH OF DANCE SCHOOLOur product will increase in about 5 years, and then we will sell it around Europe.
SWOT ANALYSISStrengthsWeaknessThe main quality of our product is that it is innovative,prevents foot pain.What it makes it unique in the market. When worn for extended period of time the resin crescent may flatten. Opportunities Threats Developing market Gap in the market Huge potential for growth Consumer acceptance Our main competitors are strong and can copy our product An industrial cheaper version
MARKET AND COMPETITION Toes Kids Bits and pieces Less safety More expen- sive Avoid foot pain Not enough protec- tion separate items Capezio Sansha Gaynor Minden Inter- mezzio D& J Soles
SUMMARY4Ps4Cs4As4OsProductCostumers need Ballet dancers need point protectors in order to avoid feet pain.Acceptability Our product respects the laws of the country and it is socially acceptable.Objects Our high quality product is sold in order not to have pain on your feet while you are dancing.PriceCost to use The price is affordable.Affordability All ballet dancer can afford this product.Objective We promote the sports without pain.PlaceConvenience You just have to search the Internet to find our product. Quality and price fair relation.Accessibility Everybody is able to buy our product because there is on the Internet.Organization We sell our distributor product through Internet.PromotionCommunication We will communicate with our costumers via e-mail or phone.Awareness All dance schools have received brochures and advertising via e-mail, and students who have already try it are spreading it. Operations We have a web page and a video showing the product and the result of it.
TARGET CUSTOMERSAll kind of ballet dancers can use this product (women, men or children). For amateur or professional dancers.
PROMOTIONTrade shows, trade exhibitions or trade fair. Local ballet shopsGyms Ballet SchoolsMagazinesInstagram FacebookTwitterA website, a logoOnline sales
EXECUTIVE SUMMARYOur company: Ballfeet (S.L.)Our workers: - Manager: Maria Isabel Quero - Marketing: Laura Pérez Guàrdia - Treasurer: Laia Navarro Irún - Distribution: Noelia Martín Espada and Laia Alonso Romero - Secretary: Adenike Kebi-Mola Aranda Local: Creu Alta Avenue N-12, Sabadell