Academic Books and their Futures? - PowerPoint Presentation

Academic Books and their Futures?
Academic Books and their Futures?

Academic Books and their Futures? - Description

Michael Jubb Gregynog Colloquium 12 June 2017 Some Findings from the Academic Book of the Future Project Some basics books are important basic infrastructure for arts and humanities definitions ID: 611527 Download Presentation


academic books print digital books academic digital print book publishers authors demand potential sales complex supply library open titles data progress issues

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Academic Books and their Futures?

Michael JubbGregynog Colloquium12 June 2017

Some Findings from the Academic Book of the Future ProjectSlide2

Some basics

books are importantbasic infrastructure for arts and humanitiesdefinitionsbooks?

publishing?authors?readings and readers?Slide3

Some basicsSlide4

Communities of the Book

an ecology with complex interactionsinternationalUK, Europe, North America, RoW

universities and other research institutionsfunders and policy-makersacademics: authors, readers, teachers



booksellers, intermediaries (Google and Amazon among them)Slide5

Supply and demand: I

dearth of comprehensive and reliable data, butnumber of titles published is increasingespecially in the UKincentives for authors and for publishers

difficulties in assessing actual and potential demand, but overall sales decliningsales per title falling sharply

are too many books being published?

if so, what should we do?Slide6

Supply and demand: II

turning potential into effective demandrange of agents involved in marketing has fallenretailfall

in numbers and scope of academic titles held by bricks-and-mortar bookshopsinstitutional


collection development strategies

& models

preference for e-books, and packages

DDA, EBA, STL, approval lists…..experimentation, and problemsSlide7

Publishers and their roles

dominance of a relatively small no. of commercial and university presses, but

REF 2014 submissions came from <1200 publishers

new university presses in the UK

UPs and


seeking closer links between strategies

publishers aware of growing questioning of their rolesneed for innovation in a digital world (with tech costs)dangers in getting too far ahead of their core academic audiencesSlide8

Commissioning and contracts

academic books are commissionedcommissioning editors and their rolesimportance of contracts

protection and exploitation of rights fundamental to publishers’ businessfor most academic authors, scholarly and professional rewards more important than protection of economic rights

tensions with publishers

complex 3


party digital rights issuesSlide9

Physical print and e-books

no wholesale shift to digital (unlike journals)digital printing has probably to date had a greater impact than e-booksreader preference for printissue for libraries?

digital alongside print for the foreseeable futureproblem of dual cost base for publishers, libraries and intermediaries

e-book sales tend to cannibalise print sales

long term preservation issuesSlide10

‘Enhanced’ e-books

progress in exploiting scholarly potential of digital technologies not accelerating as some had hopedpotential for dynamic and interactive images, graphics and sound

links within and beyond the ‘book’updating and annotationbut relatively few examples to date

time-consuming and costly to produce

non-scalable bespoke processes

need for funding to accelerate progressSlide11

The supply chain

much more complex than for journals (too complex?)volumes of titles in front and back listsabsence of repeat orders

retail as important as library salesprint as well as digitalhuge array of intermediaries, with complex interactions

bibliographic data

suppliers, sales agents, wholesalers, distributors, ordering

, e-commerce and invoicing

services, library suppliers, booksellers(bricks-and-mortar

and online), aggregators, platform providers, digital warehouses, market intelligence Amazon…………..

need for improvementsinteroperability

and data



but flexible



in stock



support for digital


too much outsourced?Slide12


confusing and frustrating?metadata quality variableMARC and ONIX records

need for more granular and comprehensive metadata (and schema)need for discovery services better suited

for academic

books and


of potential readersSlide13

Open access

potential to increase reach and impact of academic bookslots of experimentationKnowledge Unlatched, OAPEN, Open Book Publishers, Ubiquity, Open Library of the Humanities, UCL and other new university presses…………… others in Europe, Australia, North America…….

challengescosts and funding



rights regimes

international ecology

scalabilityquick wins, alongside more steady progress and dialogue?

REF rules?Slide14

Some conclusions: I

build communications and relationshipssustain qualityaddress issues of supply and demandimprove systems and processes

more bespoke publishing services for authorsdevelop collection development strategies for both print and e-booksSlide15

Some conclusions: II

stimulate innovationmaximise reachsupport development of OA

develop policies built on deep understanding of the academic books ecologyabove allnew structures to support and sustain dialogue Slide16

Thank you


Academic Book of the Future Project

PIs: Samantha Rayner, Marilyn Deegan


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