PPT-Data Do It Need for Marketing Data

Author : cheryl-pisano | Published Date : 2018-12-08

105 Marketing Warmup Comparing Goals Strategies amp Tactics 1 A salesperson meets oneonone with customers 2 A firm wants to increase sales by 10 over last

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Data Do It Need for Marketing Data: Transcript

105 Marketing Warmup Comparing Goals Strategies amp Tactics 1 A salesperson meets oneonone with customers 2 A firm wants to increase sales by 10 over last years sales. Two Sides of the Same Coin…. Introduction. Background Information. Understanding the life cycle of information. Overview of Key Legislation. Overview of GDPR Implications. Marketing communications as a trigger for SARs. Skills & Strategies to Tell Our Story. How to Handle Agenda-Driven Groups. 2013 . Annual Professional Development Conference . Marketing to a Tough Crowd. Members, Partners, Opponents, Challengers and the Usual Suspects.. PowerPoint Creation Template. © 2017 Integrate, Inc.. 1. Table 1: Tech Inventory. © 2017 Integrate, Inc.. 2. Technology. Integrations. Critical/. Auxiliary. Vendor/. Internal. Notes:. [Marketing Automation]. DAN CAMPSALL & TANYA FOSDICK. INTRODUCTIONS. Name. Organisation. Role. What you hope to get out of the next two days. SOCIAL MARKETING FUNDAMENTALS. Simple Definition. 'Satisfying needs and wants through an exchange process’ . McMaster University. Christine Brooks-Cappadocia – Marketing Manager. Lisa Boniface – Assistant Director. McMaster Experience. Evolution of marketing expertise. Marketing manager – overall/all programs. PE – Acquire foundational knowledge of marketing information management to understand its nature & scope. PI – Explain the need for sport/event marketing information. Vocabulary. Marketing Information - . 1.06 Collect secondary marketing data to ensure accuracy and adequacy of information for decision making. Keys to Successful Marketing. Must understand and meet customer needs and wants. To meet customer needs, marketers must collect information. Choices. Ninth . Edition. Chapter . 4. Market Research. Copyright © 2018, 2016, 2012 Pearson Education, Inc. All Rights Reserved. .. Learning Objectives. 4.1. . Explain . the role of a marketing information system and . FM 3.02. Marketing Technology Terms. Computer aided design . (CAD). A computer system used for designing textiles, apparel, and other products.. Marketing Technology Terms. Artificial intelligence . Computer systems that display behavior that would be regarded as intelligent if it were observed in humans. 1. LEVEL 1. Introduction to . Direct Marketing. ©Dr. V. Kumar. What you will learn in this section…. 2. ©Dr. V. Kumar. What is Direct Marketing?. Overview & Perspective. 3. ©Dr. V. Kumar. LEVEL I, MODULE I. Rich Environments. How the “big data” era started and its role in firms in the future.. Michel Wedel & PK Kannan (2016). The Era of Big Data. Data is assuming an ever more . central role in organizations. CHAPTER 9. METRICS AND ANALYTICS. THE . BASICS. Metrics: standards . of measurement – such as sales units, sales revenue, net profit margin and gross margin. Online marketing metrics take in demographics associated with website . CHAPTER 1. THE DIGITAL MARKETING LANDSCAPE. WHAT IS DIGITAL MARKETING?. “Marketing using digital technology”. . “Digital marketing is . marketing”. . DIGITAL ISN’T THE ONLY OPTION. Digital. Rob Luke. Deputy Commissioner. Today’s session. Introduction and ICO role. ICO guidance explained. ICO powers. Q and A. Future contact. . Political campaigning:. ICO guidance explained. Judith Jones – Group Manager.

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